Our Blog

Keeping WordPress Maintenance Simple

Through the years at SteerPoint, we have successfully created nearly 350 different customized client websites, all in our eco-system of choice: WORDPRESS. We have no doubt it is one of the best, most flexible and lowest-maintenance platforms available. It provides ideal and scalable solutions for the majority of businesses and organizations worldwide. Everything is fine. Until it is not. We want the website’s we build to stay healthy and fully functional. WordPress

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Your Video Marketing Strategy for 2021

You wouldn’t dive headfirst into expensive media buys or marketing programs without first during your homework. Your Digital Video Marketing Strategy for 2021 shouldn’t be any different. Laying out your annual strategy in advance helps to guide your decisions with your ultimate goals as the driving force. Certainly any marketing strategy is driven by factors you can and cannot control. Budget, timelines and ROI are at the top of the list. However,

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Does SEO Still Work?

The concept of SEO was rooted in this simple thought: “What good is a website if it cannot be found?” If you have a website, blog or online store, Search Engine Optimization (SEO) is still an important and critical element in building quality traffic to your site. It has, however, significantly morphed and evolved over the lifespan of SteerPoint.

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Will Black Friday be Cancelled this Year?

With all the uncertainty of 2020, many diehard shoppers are wondering if Black Friday will simply be cancelled this year. Based on everything we are reading, the answer is definitely not, but it will look a little different this year. We think video should play a central role in your holiday communication plans. But, first – a little historical perspective… Origins of Thanksgiving and Black Friday> As early as elementary school we

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Holiday Marketing Videos: Start Now

It’s very likely that this will be the largest 4th Quarter for e-commerce in the history of…. well, e-commerce. The restrictions associated with the 2020 health pandemic have created a perfect storm of opportunity for online businesses. It’s no surprise that there has already been a seismic shift to e-commerce since the start of the health emergency. Online sales are poised to take a huge leap in volume this holiday season. Using

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7 Reasons Why You Need Email Marketing

Just because email marketing may not be bright and shiny and new, it doesn’t mean it shouldn’t be an essential part of your marketing approach right now. Creating a strong email marketing strategy still helps businesses reach out and connect with their target audiences.

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Instagram Reels Vs. TikTok

Launched in early August 2020, Instagram Reels is Facebook’s attempt to answer consumer demand and compete with TikTok. Like its competitor, Reels is the newest way to create and discover user generated music and performances. The final videos are limited to 15 seconds. App users have access to audio effects and creative and editing tools. Once know as “musical.ly”, the TikTok app started as a way for young people to express themselves

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Negative Reviews vs. Malicious Attacks

It takes years to build a solid online business reputation. That reputation can be attacked and damaged irreparably in a matter of moments. We recently experienced an unexpected fire drill with multiple attacks on our reputation via social media. We scrambled to put into action many of the reputation management measures we coach our clients to maintain. We learned first hand how important it is to protect against guerrilla attacks; and, how,

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Using Drones in Your Video Marketing

Some of us here at SteerPoint are old enough to remember. If you “needed” an aerial photograph you chartered an aircraft, booked a photographer and hoped it would be a sunny day. The term “needed” was accurate; aerial images were once reserved for land developers, city planners, manufacturing expansions and high-end brochures and expensive promotional pieces. It was always a complicated and expensive undertaking. Not so today with the ubiquity of drones.

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