Google recently launched its beta test for Performance Max Campaigns in Google Ads. This new campaign type gives users yet another layer of automation so performance can be optimized in real-time. So, what does all this mean? Let’s take a more extensive look at what this means for Pay Per Click Campaigns.
The month of May saw an absolute flurry of changes across many different advertising platforms, including Google and social media.
As many of you are aware, Apple made a huge change in how we, as marketers, are able to track people’s interests online. In their latest iOS update, Apple gave everyone with the iOS operating system the ability to opt-out of tracking in apps that monitor behavior and share with third parties.
Today’s use of technology is at an all-time high, with almost every type of consumer engaging with it, no matter age, race, or gender. It has never been more important to market your product often and across many different platforms. Research has shown that the average consumer is faced with over 8,000 ads a day in the form of e-mails, social media content, internet pop-ups, and videos. This means that what they
Through the years at SteerPoint, we have successfully created nearly 350 different customized client websites, all in our eco-system of choice: WordPress. We have no doubt it is one of the best, most flexible, and lowest-maintenance platforms available. It provides ideal and scalable solutions for the majority of businesses and organizations worldwide. We can help make WordPress maintenance easy. Everything is fine. Until it is not. We want the websites we build
You wouldn’t dive headfirst into expensive media buys or marketing programs without first during your homework. Your Digital Video Marketing Strategy for 2021 shouldn’t be any different. Laying out your annual strategy in advance helps to guide your decisions with your ultimate goals as the driving force. Certainly any marketing strategy is driven by factors you can and cannot control. Budget, timelines and ROI are at the top of the list. However,
The concept of SEO was rooted in this simple thought: “What good is a website if it cannot be found?” If you have a website, blog or online store, Search Engine Optimization (SEO) is still an important and critical element in building quality traffic to your site. It has, however, significantly morphed and evolved over the lifespan of SteerPoint.
With all the uncertainty of 2020, many diehard shoppers are wondering if Black Friday will simply be cancelled this year. Based on everything we are reading, the answer is definitely not, but it will look a little different this year. We think video should play a central role in your holiday communication plans. But, first – a little historical perspective… Origins of Thanksgiving and Black Friday> As early as elementary school we
It’s very likely that this will be the largest 4th Quarter for e-commerce in the history of…. well, e-commerce. The restrictions associated with the 2020 health pandemic have created a perfect storm of opportunity for online businesses. It’s no surprise that there has already been a seismic shift to e-commerce since the start of the health emergency. Online sales are poised to take a huge leap in volume this holiday season. Using