Our Blog

Performance Max Campaigns Enter Beta Testing

Google recently launched its beta test for Performance Max Campaigns in Google Ads. This new campaign type gives users yet another layer of automation so performance can be optimized in real-time. So, what does all this mean? Let’s take a more extensive look at what this means for Pay Per Click Campaigns.

Read More

iOS 14 Update – What Did it Do?

As many of you are aware, Apple made a huge change in how we, as marketers, are able to track people’s interests online. In their latest iOS update, Apple gave everyone with the iOS operating system the ability to opt-out of tracking in apps that monitor behavior and share with third parties.

Read More

What Does It Take to Turn a Shopper into a Buyer?

Today’s use of technology is at an all-time high, with almost every type of consumer engaging with it, no matter age, race, or gender. It has never been more important to market your product often and across many different platforms. Research has shown that the average consumer is faced with over 8,000 ads a day in the form of e-mails, social media content, internet pop-ups, and videos. This means that what they

Read More

Keeping WordPress Maintenance Simple

Through the years at SteerPoint, we have successfully created nearly 350 different customized client websites, all in our eco-system of choice: WordPress. We have no doubt it is one of the best, most flexible, and lowest-maintenance platforms available. It provides ideal and scalable solutions for the majority of businesses and organizations worldwide. We can help make WordPress maintenance easy. Everything is fine. Until it is not. We want the websites we build

Read More

Your Video Marketing Strategy for 2021

You wouldn’t dive headfirst into expensive media buys or marketing programs without first during your homework. Your Digital Video Marketing Strategy for 2021 shouldn’t be any different. Laying out your annual strategy in advance helps to guide your decisions with your ultimate goals as the driving force. Certainly any marketing strategy is driven by factors you can and cannot control. Budget, timelines and ROI are at the top of the list. However,

Read More

Does SEO Still Work?

The concept of SEO was rooted in this simple thought: “What good is a website if it cannot be found?” If you have a website, blog or online store, Search Engine Optimization (SEO) is still an important and critical element in building quality traffic to your site. It has, however, significantly morphed and evolved over the lifespan of SteerPoint.

Read More