Digital Marketing Fundamentals (And Why They Matter)
The online marketing world is a daunting egg to crack for anyone unfamiliar with all the buzzwords and concepts, but don’t worry—if you can use your social media account, chances are high that you can learn to be an effective digital marketer.
Meta: What It Could Mean for Digital Marketing
The recent announcement of Meta has many people wondering what will happen to Facebook and how this will impact digital marketing. Learn more about this change below.
Email Marketing – A Dying Segment or the Future?
People prefer to get email marketing overall, but there is a disconnect between when they sign up and what they receive which is the issue. It’s truly a love-hate relationship.
There has to be a solution.
How the Latest Google Algorithm Updates Will Affect Your Website
Starting in late June, Google has started to incorporate algorithm updates targeting the user experience. Whether it is load times, user interaction, or layout, all parts of your website will be affected by the change in focus.
The world of digital marketing, including PPC, is a constantly changing landscape, and it takes a certain amount of dedication to stay on the cutting edge of everything that is constantly changing in the background.
Performance Max Campaigns Enter Beta Testing
Google recently launched its beta test for Performance Max Campaigns in Google Ads. This new campaign type gives users yet another layer of automation so performance can be optimized in real-time. So, what does all this mean? Let’s take a more extensive look at what this means for Pay Per Click Campaigns.
Latest Social Media and Google Changes
The month of May saw an absolute flurry of changes across many different advertising platforms, including Google and social media.
iOS 14 Update – What Did it Do?
As many of you are aware, Apple made a huge change in how we, as marketers, are able to track people’s interests online. In their latest iOS update, Apple gave everyone with the iOS operating system the ability to opt-out of tracking in apps that monitor behavior and share with third parties.
What Does It Take to Turn a Shopper into a Buyer?
Today’s use of technology is at an all-time high, with almost every type of consumer engaging with it, no matter age, race, or gender. It has never been more important to market your product often and across many different platforms. Research has shown that the average consumer is faced with over 8,000 ads a day in the form of e-mails, social media content, internet pop-ups, and videos. This means that what they…
Keeping WordPress Maintenance Simple
Through the years at SteerPoint, we have successfully created nearly 350 different customized client websites, all in our eco-system of choice: WordPress. We have no doubt it is one of the best, most flexible, and lowest-maintenance platforms available. It provides ideal and scalable solutions for the majority of businesses and organizations worldwide. We can help make WordPress maintenance easy. Everything is fine. Until it is not. We want the websites we build…
Your Video Marketing Strategy for 2021
You wouldn’t dive headfirst into expensive media buys or marketing programs without first during your homework. Your Digital Video Marketing Strategy for 2021 shouldn’t be any different. Laying out your annual strategy in advance helps to guide your decisions with your ultimate goals as the driving force. Certainly any marketing strategy is driven by factors you can and cannot control. Budget, timelines and ROI are at the top of the list. However,…
The concept of SEO was rooted in this simple thought: “What good is a website if it cannot be found?” If you have a website, blog or online store, Search Engine Optimization (SEO) is still an important and critical element in building quality traffic to your site. It has, however, significantly morphed and evolved over the lifespan of SteerPoint.