Did you know that in 2019, search traffic accounted for 29% of all website traffic worldwide? People looking for more information or suggestions before buying a product or service frequently use search engines.
You may use search advertising to let potential customers know that you have a product or service to offer to meet their needs. But, what are the pros and cons of search advertising? Here is some quick info to help you decide if paid search advertising is for you:
Paid Search Ads Are Targeted
Platforms that allow you to use paid search ads have many targeting options. They allow you to control how and when people see your adverts. Because various platforms have different search ad methods, you will need to figure out which of those marketing ideas can assist you better with catching attention.
Remarketing to people who visit your site or have reposted your content online, but did not convert to a paying customer, is an example of a targeted setting in a search ad platform.
Another category you may target with search advertisements is a customer who has previously purchased a service or product from you. This advertising method is where you can offer them something connected to their previous purchase.
Paid Advertising Brings in More Traffic
Every day, Google processes about 3.5 billion searches! While search engine optimization (SEO) and paid ads work well together, it can be an entirely different story if you are a startup trying to establish an online presence.
Getting on the front page is easy (though potentially more expensive) than getting on the back page. If your site is not currently ranking for SEO keywords, you should start with paid search engine marketing.
Search Ads Are Not Visual
Visual material is very appealing to consumers. Unfortunately, because search advertising is text-based, they lack visual features that would entice users to engage with your campaign. This is especially true if you work in retail and want to provide product pictures to increase click-through rates.
Search Ads Lack Viral Quality
Social media adverts thrive on content sharing. Paid advertising has limited value for businesses looking to expand their brand outside their target demographic.
People can’t share your ads across platforms when they use search advertising. As a result, you can’t rely on your audience to assist you with spreading the news about your advertisement.
The Case for Paid Search Advertising
There are many things to like about paid search advertising, such as the caliber of leads you will get. Potential customers who are searching for information have intent. When bringing your brand to the attention of serious customers, there is a lot of value in placing your adverts in the right location at the right time.
Paid advertising does have its limitations, particularly in terms of audience appeal. Understanding what SEM, or search engine marketing, can accomplish will help you make the best business decisions.
Is Search Advertising Right for You?
It is not always easy to decide what types of advertising ideas can help you achieve your business goals. Not all advertisements are created equal, and it is up to you to build one that will help your company grow.
If you need assistance with marketing ideas and search advertising, we can help! Contact us, or check out our Portfolio Section to learn more about how we can assist you.