The holidays are upon us again, and with them comes another opportunity to connect with your social media followers in a meaningful way. The holidays are all about connecting with each other and forming lasting memories. Which makes now the time to reach out in a way that is memorable and builds your brand. Here are 3 strategies for your holiday social media campaign that will ensure you make the right impression.
Livestreaming has experienced a surge in popularity over the past year. Businesses want to capitalize on the trend, but aren’t sure how to use video to turn social media campaigns into actual dollars. How can businesses create video that users want to watch? How can they attract audiences, and what’s the best way to monetize livestreams? Grab a camera and find a well-lit area to start engaging audiences with these tips.
This time of year, business owners and website developers put the finishing touches on their holiday preparations and start to look toward the year ahead. The past year brought shifts in how successful companies marketed their brands online. Forward-thinking entrepreneurs analyze where the industry is headed to plan for successful marketing into the new year.
The happiest holidays for most business owners involve record sales. Even if you don’t sell online, it’s important to optimize your web presence before the holiday season. Research shows 64 percent of shoppers that plan to buy from brick-and-mortar stores still research products online before they decide where to spend their holiday dollars. Here’s how to prepare for the best holiday season ever.
Search engine optimization (SEO) is one of the most important strategies for driving traffic to your website. You don’t want to spend time and money on tactics that harm your rankings. Develop a good working understanding of SEO best practices to avoid these devastating mistakes.
On August 22, 2017, Google rolled out a new algorithm update that has since been called the “Hawk” update. It appears the Hawk algorithm update made changes to the way the local search filter works – namely, it alters last year’s Possum update. Understanding exactly what the Hawk update has changed and how it may affect your local business can help you stay ahead of your competitors.
Steve Troughton-Smith, an iPhone software programmer, recently leaked the details of Apple’s next three iPhone series – iPhone 8, iPhone 8 Plus, and iPhone X on Twitter. Shortly after, Apple confirmed the roll out of iPhone X, calling it “the biggest leap since the original iPhone.” Although the finer details are still shrouded in secret, iPhone X will have facial recognition capabilities, a corner-to-corner touch screen, and a super retina display. Here’s what the newest iPhone could mean for mobile website design.
Snapchat has become one of the most popular social media platforms, with around 300 million active monthly users. This video-based app sees more than 1 million new snaps (photos and videos) created every day. With such an enormous following, it’s no surprise that businesses have joined Snapchat to market to millennials. Marketing via Snapchat can see great returns – if you know what you’re doing. Here are four tips for mastering Snapchat marketing.
There’s a saying in fashion that “everything old is new again.” Acid wash jeans, overalls, and bell sleeves all ebb and flow in popularity. It seems we recycle the same trends, over and over again. And it seems that the practice of web design has been around long enough to follow suit.