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How iPhone X Could Impact Mobile Site Design

Steve Troughton-Smith, an iPhone software programmer, recently leaked the details of Apple’s next three iPhone series – iPhone 8, iPhone 8 Plus, and iPhone X on Twitter. Shortly after, Apple confirmed the roll out of iPhone X, calling it “the biggest leap since the original iPhone.” Although the finer details are still shrouded in secret, iPhone X will have facial recognition capabilities, a corner-to-corner touch screen, and a super retina display. Here’s what the newest iPhone could mean for mobile website design.

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How to Market on Snapchat

Snapchat has become one of the most popular social media platforms, with around 300 million active monthly users. This video-based app sees more than 1 million new snaps (photos and videos) created every day. With such an enormous following, it’s no surprise that businesses have joined Snapchat to market to millennials. Marketing via Snapchat can see great returns – if you know what you’re doing. Here are four tips for mastering Snapchat marketing.

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Are Retro Websites Making a Comeback?

There’s a saying in fashion that “everything old is new again.” Acid wash jeans, overalls, and bell sleeves all ebb and flow in popularity. It seems we recycle the same trends, over and over again. And it seems that the practice of web design has been around long enough to follow suit.

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How Will Machine Learning Affect SEO?

By now, most savvy business owners have a grasp of the SEO basics. Even if you consider yourself one of the well-informed, SEO best practices change all the time. There are even innovations that can disrupt the entire cycle. Machine learning is quickly becoming a disruptor in the world of SEO. Just when you thought you had a firm grasp on the practice, automation has the potential to turn it on its head.

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Using Affiliate Marketing to Reach Your Target Market

Affiliate marketing is one of the oldest and most successful advertising strategies used today. The approach allows brands to pay relevant audience publishers to promote products and services in return for an action-based commission. For brands losing ground in email marketing and social media marketing campaigns, affiliate marketing represents an alternative and potentially lucrative path to success in 2017.

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Could a Cinemagraph Liven Up Your Website Design?

Cinemagraphs are moving images, similar to GIFs or “living photos.” They have become a popular element in modern website designs, because they create movement and depth on a page without distracting the website visitor from the primary message. If you’re looking for a way to update your website this year, consider adding a cinemagraph to your homepage.

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7 Ways to Improve Local SEO

Every business with a brick-and-mortar location or location-specific customer base needs local online visibility to stand out from the competition. Local search engine optimization activities ensure users can find your brand when they search for nearby products and services. Your business can start taking steps today to enhance local search visibility and find qualified leads.

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Developing Content for Social Media Marketing

Many businesses keep hearing how important social media marketing is in today’s world, but fail to see how it impacts the bottom line. In reality, few businesses use key social networks to their full potential. Instead, they maintain a modest presence that rarely inspires audience engagement. To earn a return through social media, brands must focus on the quality and quantity of content they produce.

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