While pay-per-click (PPC) and other paid marketing campaigns continue to be a lucrative source of revenue for businesses around the world, algorithm changes and other developments have certainly altered the digital advertising landscape in recent years.
There are a lot of reasons to build a marketing email list and a lot of ways to do it. However, there’s one surefire way an email list will backfire – buying one.
The Benefits of Having an SEO and PPC Strategy At Steer Point, we’re all about smart marketing practices. SEO and PPC hold a prominent place in the marketing world.
Did you know that in 2019, search traffic accounted for 29% of all website traffic worldwide? People looking for more information or suggestions before buying a product or service frequently use search engines.
The Google product reviews update is designed to promote review content that is richest in information, including their own product reviews, which will be promoted in its results rankings.
The online marketing world is a daunting egg to crack for anyone unfamiliar with all the buzzwords and concepts, but don’t worry—if you can use your social media account, chances are high that you can learn to be an effective digital marketer.
The recent announcement of Meta has many people wondering what will happen to Facebook and how this will impact digital marketing. Learn more about this change below.
People prefer to get email marketing overall, but there is a disconnect between when they sign up and what they receive which is the issue. It’s truly a love-hate relationship.
There has to be a solution.
Starting in late June, Google has started to incorporate algorithm updates targeting the user experience. Whether it is load times, user interaction, or layout, all parts of your website will be affected by the change in focus.
The world of digital marketing, including PPC, is a constantly changing landscape, and it takes a certain amount of dedication to stay on the cutting edge of everything that is constantly changing in the background.
Google recently launched its beta test for Performance Max Campaigns in Google Ads. This new campaign type gives users yet another layer of automation so performance can be optimized in real-time. So, what does all this mean? Let’s take a more extensive look at what this means for Pay Per Click Campaigns.
The month of May saw an absolute flurry of changes across many different advertising platforms, including Google and social media.