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Legacy Land Co

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What’s New on Google AdWords

The world of digital marketing is always changing, and Google always seems to be at the head of the charge. Google’s AdWords platform is at the forefront of all things PPC (pay-per-click) advertising, and the Google team is constantly coming up with new innovations for us to utilize in our marketing efforts. Today, we take a look at one such innovation that has the potential to drastically alter the way we advertise online.

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SEO Is Alive and Well in 2018

Search engine optimization (SEO) critics love to predict when SEO will die – often sooner rather than later. However, the death of SEO simply will not happen. SEO may evolve with modern technologies and marketing tactics but optimizing content for user searches will never go out of style. SEO is not only alive and well, but it’s more important than ever.

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Take Advantage of the Latest Google Algorithm Changes with Your PPC Campaign

Pay-per-click (PPC) advertising is a staple of modern digital marketing, but success with PPC hinges on your ability to work around Google’s algorithms. Google regularly updates their search result algorithms to provide users with the most relevant results for their searches. Your goal as a marketer is to make sure your PPC ads land in as many relevant searches as possible.

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How Your Company Blog Works With Social Media

If you’ve done any research on social media marketing, you’ve probably already read about the importance of having a social media strategy. A key component of social media strategy involves your company blog. A reputable marketing company understands that search engine optimization through blog content and social media marketing go hand in hand.

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SEO 2018 – What to Expect

Search engine optimization (SEO) used to be a term that earned blank looks or sounded like marketing mumbo-jumbo. Now businesses view it as a must-have component of their digital marketing strategies. Google’s ever-changing algorithms and updates keep marketers scrambling to stay ahead of the curve.

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Now Is the Time to Maximize SEO for the Holidays

At this time of year everyone’s search patterns swing from their normal course into the holiday stream. If you’re still steering the old course, you may find the stream drying up on you. A vital part of maintaining SEO is to adjust to the flow, and always be right where your customers are searching. For this reason, right now is the time to get started on the small adjustments that will make the difference this holiday season.

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