Search engine optimization (SEO) used to be a term that earned blank looks or sounded like marketing mumbo-jumbo. Now businesses view it as a must-have component of their digital marketing strategies. Google’s ever-changing algorithms and updates keep marketers scrambling to stay ahead of the curve.
At this time of year everyone’s search patterns swing from their normal course into the holiday stream. If you’re still steering the old course, you may find the stream drying up on you. A vital part of maintaining SEO is to adjust to the flow, and always be right where your customers are searching. For this reason, right now is the time to get started on the small adjustments that will make the difference this holiday season.
The holidays are upon us again, and with them comes another opportunity to connect with your social media followers in a meaningful way. The holidays are all about connecting with each other and forming lasting memories. Which makes now the time to reach out in a way that is memorable and builds your brand. Here are 3 strategies for your holiday social media campaign that will ensure you make the right impression.
Livestreaming has experienced a surge in popularity over the past year. Businesses want to capitalize on the trend, but aren’t sure how to use video to turn social media campaigns into actual dollars. How can businesses create video that users want to watch? How can they attract audiences, and what’s the best way to monetize livestreams? Grab a camera and find a well-lit area to start engaging audiences with these tips.
This time of year, business owners and website developers put the finishing touches on their holiday preparations and start to look toward the year ahead. The past year brought shifts in how successful companies marketed their brands online. Forward-thinking entrepreneurs analyze where the industry is headed to plan for successful marketing into the new year.
The happiest holidays for most business owners involve record sales. Even if you don’t sell online, it’s important to optimize your web presence before the holiday season. Research shows 64 percent of shoppers that plan to buy from brick-and-mortar stores still research products online before they decide where to spend their holiday dollars. Here’s how to prepare for the best holiday season ever.
Search engine optimization (SEO) is one of the most important strategies for driving traffic to your website. You don’t want to spend time and money on tactics that harm your rankings. Develop a good working understanding of SEO best practices to avoid these devastating mistakes.
On August 22, 2017, Google rolled out a new algorithm update that has since been called the “Hawk” update. It appears the Hawk algorithm update made changes to the way the local search filter works – namely, it alters last year’s Possum update. Understanding exactly what the Hawk update has changed and how it may affect your local business can help you stay ahead of your competitors.
Steve Troughton-Smith, an iPhone software programmer, recently leaked the details of Apple’s next three iPhone series – iPhone 8, iPhone 8 Plus, and iPhone X on Twitter. Shortly after, Apple confirmed the roll out of iPhone X, calling it “the biggest leap since the original iPhone.” Although the finer details are still shrouded in secret, iPhone X will have facial recognition capabilities, a corner-to-corner touch screen, and a super retina display. Here’s what the newest iPhone could mean for mobile website design.