Businesses around the country are spending more money each year to enhance their online personas. Be it through social media, blogs, or fresh web design, making tweaks and updates are essential in putting out a modern, up-to-date image for users to view. Although this might not seem like your top priorities in 2016, it should be.
SteerPoint is a full service digital marketing agency in Indianapolis, helping businesses from around the country for over a decade complete beautiful sites filled with pertinent, user-oriented content that reads well. Part of our mission is to make your company shine online, and the first steps of getting your business’s year off to a good start is to do a little self-reflecting.
Are you doing everything you can to look like an expert in 2016?
When Did You Last Update Your Website?
Having a website that hasn’t been tweaked for seven or eight years is like driving a beater from the mid-80’s. Maybe it runs fine as you can tell. But take it to an honest mechanic, and he’ll tell you it’s not performing at a high level, it’s probably very unsafe and could breakdown at any minute. New websites, are reliable, easily readable from mobile devices, and have properly working links and newly updated web pages. Google’s algorithms and crawlers rank sites higher based upon frequent update. In that case, your shortcomings in design and content aren’t strictly superficial — they’re actually affecting how much traffic your site sees.
Here’s a gallery of companies we’ve worked for in past years. We offer sleek designs built on WordPress platforms to maximize a user’s experience in browsing page-to-page. Sticking to our formula, we’ve taken dated websites to the top of Google’s search pages in months in some cases.
Why Keep Your Social Media Updated?
In October, we wrote about the importance of using social media to interact with your clients. Updating your social networks helps you understand your audience, create a customer service platform, and increase brand recognition. All of these are great, but just like your web pages, your social networks are very much a part of the Google Algorithms. The better content you have on each platform, the likelihood of someone linking to your Facebook or Twitter increases. The more links you have to specific pages, the better you look in Google’s eyes.
So, the lesson is to constantly stay updated with fresh information online, as it all helps — both in rank and in appearance. Choosing to ignore updates not only makes you appear unprofessional, it can lose you business by allowing your competitors who are taking the right steps to shine.
If you need consultation, please give us a call. We’re happy to answer the phone and ready to guide you in the right direction.