Let’s face it. You’re probably a little self-conscious about your site. Sure, you’ve signed off on the final touches and vetted it a thousand times. But now it’s just sitting out there on the world wide web, attracting users; being judged.
If you’re anything like us, you’ve got a super-keen eye for the good, bad and ugly when it comes to websites. But we consider ourselves extreme compared to most. The important question you should be able to answer is how well does your site hold up in the eyes of your basic visitor?
Let’s take a glance at 5 flaws that can spoil your user’s experience:
No Responsive Design — We’ve hammered this subject pretty hard in the past, but your users hate nothing more than navigating a site that isn’t optimized for mobile devices. Google no longer considers sites that don’t implement responsive design relevant, so by failing this basic step not only hurts user experience — it also hurts your ranking.
Autoplay Videos — A personal enemy of this author, autoplay videos are the worst. And that’s especially true when blaring loud music while you work. In all likelihood, users came to your site for information, not for a video to be played against their will. We love videos, but only when we can play them at our discretion!
No Real Contact Info — Nothing’s more annoying than clicking on a ‘Contact Us’ Page and leaving a page to find the correct information. We get it — you don’t want to be inundated with phone calls when the necessary info already exists on your site. But sometimes users have a question that doesn’t fit in a form. Provide your number and address. It’s the right thing to do.
Robotic Content — Reading words written for search engines are a good way to disqualify your site in the eyes of humans. If people have difficulty slogging through your content, consider editing your word count to efficiently get your message across.
Load Time — Waiting for longer than five seconds feels like ages. Make sure your hosting site is up to speed with your traffic and that you’re doing your due diligence to keep your site running smooth.
SteerPoint is a full-service digital marketing agency who understands how to make your site more user-friendly. And just typing these problems out was like fingernails on a chalkboard to us. So thanks for reading, and be sure to contact us if you feel your site is plagued by any of these problems. We can fix it!