What Is a Website Audit?
A website audit looks at your website and finds its weaknesses. How about those error messages that you never knew about or that extremely slow loading speed of your website on mobile devices that you never noticed? Yes, a website audit can help you tackle all those errors and get you back on track.
A comprehensive website audit entails:
- Finding and fixing site errors
- Understanding how to leverage your website better
- Finding new opportunities to engage users
- Understanding competitor strengths and weaknesses
An audit can help digital marketers assess and analyze the website before implementing the right changes. It sets out a map for improving your processes.
Why Do You Need One?
Any business that is looking to improve their website quality and increase their traffic should consider a website audit. You will need a regularly scheduled annual or biannual audit to ensure that your website is constantly changing and evolving. Let’s dive a little deeper into why you should be performing a website audit.
Improved Customer Service
The first and more important reason is to improve customer service. Rather than having unhappy customers who walk away from your website dissatisfied, you can start to retain those loyal customers.
Customers place a high value on convenience. With a single click of a button, they want to be able to navigate your website and find what they need. At this point, they are not even looking to click a button but simply use their facial ID software to do the work.
Your business website should make life even easier for your users. If you’re looking at your own website every day, it’s really easy to miss some obvious issues like too many links or not being able to reach the home page easily.
Work Out the Kinks
The most annoying thing for a website user is encountering errors. 50% of users say that they will not give their business to a badly designed website.
The website error does not have to be a missing link or an actual error message. Something as simple as small text can make a huge difference. 13% of websites contain text that is too small to read on a mobile device.
With more and more people turning to their cellphones to do business, accessibility on a mobile device is essential to retaining customers. This is where a technical audit can come in to make sure that your website has no technical errors that could be causing you to lose users. A fresh pair of eyes can find errors that you may not be able to see.
Understand Revenue Loss
When users are not able to navigate your website, you are losing customers and revenue. If you are wondering why your website does not have enough traffic, a website audit can help you figure out what you need.
It could be something as simple as a content audit to ensure that you have the right information. Simple and strong language will attract users. On the other hand, too much information overload and you won’t be able to capture their attention.
Develop and Implement New Strategies
A website audit can help you develop and implement new strategies. Whether you are rebranding or trying to get your business off the ground, a website audit can flag those simple fixes that can make all the difference.
Based on what the audit uncovers, you can develop new strategies. It can be to change your content and style or completely rebrand the website. You won’t know until you do a comprehensive overview of your current website.
Increase Speed and Revenue
The speed at which your website loads is an essential factor in your success. On average, a mobile page takes 15 seconds to upload, which may be too slow. Faster websites ensure that people look at more pages on the site and buy more.
Your website could be slow because of a single image that’s too big or something else behind the scenes. A website audit can find those common and uncommon reasons for slow loading speeds.
Optimize Your Website
Technical SEO audits can help you optimize your website so there are no broken links or redirect changes. You don’t want bad backlinks or content duplication.
Web development does not have to be complex if you have the right support and experts by your side during a website audit. An SEO audit can tell you whether your website is optimized for search including the right keywords and metadata.
Go Above and Beyond Industry Standard
You are already analyzing your competitors to make sure you keep up with trends and the changing economy. Analyzing your competitors also involves reviewing their websites and understanding their online strategies.
A website audit can include a competitor analysis that can help you go above and beyond the industry standard. You can stand out from your competitors by making the right changes. Looking at case studies for other users can help you understand where you stand and what you need to do next.
Get Started on Your Website Audit Today
You now understand the importance of getting a website audit. It’s not just about a nice-looking website, but it can also impact your revenue and future growth. The type of audit that you conduct can be dependent on your particular needs.
If you need a hand, contact us today to get your business website where it needs to be. When you call us, you get honest and trustworthy expertise. We are all about straight talk and ethical SEO practices to help you with running a website.