The Benefits of Having an SEO and PPC Strategy
At Steer Point, we’re all about smart marketing practices. SEO and PPC hold a prominent place in the marketing world. Each method is effective, but most marketers prefer SEO over PPC. Discover why it’s smart to run both campaigns together.
The Purpose of SEO
SEO is a slow process, but it’s worth the effort. There are a few reasons why it’s a necessity for every business.
It Builds Creditability
A webpage that has a high ranking in the search results has value. To most people, a high-ranking page means that a site is trustworthy. However, the path to the top requires hard work and dedication. If you work with us, you’ll help you rank your webpages faster.
It’s Cost Effective
SEO is free advertising. Once your page reaches the top of the rankings, it will stay there until someone outranks it. If you don’t have time to optimize your site for the search engines, let us help you. We’ll tackle every form of SEO at a reasonable price. If you work with us, our team will
- Set practical objectives for your business
- Create smart strategies for your business
- Create custom ads for your website
- Optimize content on your website
- Compile custom reports that reflect our progress
It Provides a Competitive Edge
Successful businesses have market share. In order to gain market share, you must outrank your competitors, and the best way to accomplish this is by heavily investing in SEO.
If your website isn’t on page one on Google, you’re losing a lot of traffic. According to experts, more than 90 percent of all traffic on Google comes from the listings on the first page, so it’s wise to outrank the competition on this page.
The Purpose of PPC
A PPC strategy will only work if you do proper research. Targeted keywords drive PPC campaigns, and good ads initiate sales. Discover what a proper PPC campaign can do for your business.
A properly crafted PPC campaign can direct targeted traffic to a web page within 24 hours. This form of marketing is great for time-sensitive promotions and product launches. If you need quality, instant traffic, nothing beats a laser-targeted, PPC campaign.
Quick Market Analysis
There are money-making opportunities in unexpected places. With a PPC campaign, you can explore new, profitable markets if you run a campaign that includes the right keywords.
Why Both Methods Complement One Another
SEO and PPC are like the Tortoise and the Hare. SEO is slow and tactical, and PPC is fast and effective, but they balance one another in a wonderful way. A PPC campaign will keep your website visible in the search results until it naturally climbs the rankings.