Navigating the Evolving Landscape of SEO in 2023

In the fast-paced digital world, having a robust online presence is crucial for any business to succeed. Search Engine Optimization (SEO) plays a vital role in driving traffic and revenue to your website. However, SEO is a constantly evolving field and staying current with the latest updates and trends can be challenging. This is where having an expert SEO professional becomes crucial. In this article, we will discuss the 5 scenarios where you will need an expert SEO in 2023.

Website Redesigns: A New Look Can Mean New Issues

With a new year come new resolutions, and for many businesses, this means redesigning their website. However, SEO is often an afterthought during website redesigns and this can be detrimental. Website migrations such as URL updates, redesigns, or changes in content management systems can have a significant impact on a website’s performance in search results. If not handled properly, a website may never recover and see a long-term drop in traffic. An expert SEO can guide businesses throughout the process, ensuring that the redesign process does not negatively affect the website’s SEO.

In-depth Analysis: Identifying Hidden Problems

Even if a business has checked off all the boxes on their checklist, there may still be hidden issues that are causing a drop in traffic. A deep-dive audit can uncover these hidden issues and reveal problems that may be impacting a website’s performance. Businesses often focus on the top-performing pages, but this only represents a small fraction of the website’s overall quality. The other 80% of the website’s pages may be harming the overall relevance and quality of the site. An expert SEO can conduct a comprehensive audit and identify any issues that need to be addressed.

Ranking for Highly Competitive Keywords: A Challenging Task

In today’s digital landscape, competition is fierce, and ranking for highly competitive keywords can be a challenging task. Even if a business is able to rank for something like “top video games of 2022” versus “games”, ranking for highly competitive keywords takes more than just following a checklist. It requires deep SEO expertise from professionals with decades of experience. An expert SEO can help businesses identify the best strategy to achieve top rankings for their target keywords.

Adapting to Changes in Google: Staying Ahead of the Game

Google is constantly updating its algorithm, and keeping up with these changes can be a full-time job. These updates can have a significant impact on a website’s performance in search results. An expert SEO can help businesses navigate these changes and ensure that their website stays optimized. With their in-depth knowledge of the latest updates and trends, they can help businesses avoid penalties and maintain top rankings.

Technical SEO: The Nitty-gritty Details

Technical SEO deals with the details of a website such as optimizing the site’s structure, meta tags, and redirects. These details may seem small, but they can have a big impact on a website’s performance in search results. A technical SEO audit can reveal hidden issues that may be hindering a website’s performance. An expert SEO can conduct a comprehensive audit and identify any issues that need to be addressed.

In conclusion, the digital landscape is constantly evolving, and SEO is no exception. In 2023, businesses need to have an expert by their side to navigate the complexities of this field. Whether it’s a site redesign, deep analysis, ranking for highly competitive terms, adapting to changes in Google, or technical SEO, an expert can help businesses achieve their online goals and succeed in the digital world.

Contact us today at SteerPoint to discuss more!