There are a few new features making changes in Google Maps, and we’ll start noticing them soon. One of these tools is a new type of ad referred to as Promoted Pins, which will allow businesses to show their specific logos instead of the standard designs from Google. And Promoted Pins isn’t the only modification headed our way.
It’s easy to understand why Google chose to use new features like this. The company makes an incredible amount of money from ads each year, and the changes to Maps will equate to more revenue for them. Promoted Pins will also help businesses and give them the chance to stand out to potential customers.
Promoted Pins and Business Pages
Promoted Pins is a fantastic opportunity for businesses to be noticed but without giving the impression that they’re using ads. Changing the logo helps customers instantly recognize businesses and make a subconscious note of their location. More importantly, however, Promoted Pins isn’t disruptive like pop-up ads.
But the new emblems aren’t just for looks. Google plans on implementing unique business pages. Owners can add concise information (like store hours) and even display in-store promotions and an inventory search. Most users interact with the software through their mobile phones.
Changes to Maps Search
The option to pay for promotion isn’t limited to the new logos, however. Google is on its way to some pretty significant changes in the search bar too. Once the updates are put in place, your results could be rearranged. A company can pay to have its business promoted and potentially land the first spot on the list. This could be a fantastic feature for drawing in customers who aren’t from the area.
The utilization of this feature is fair to other businesses. The promoted results have a small purple box marking them as ads, and their locations are the same color—similar to the desktop search that took the world by storm.
Why to Consider Maps Promotions
There are a few good reasons why paying for promotions through Google Maps is a good idea. The first one is obvious. Having an ad and boosting your place in search results means more exposure to customers. It can be especially useful if you’re surrounded by similar competitors. Promoted Pins in particular give the impression that your company is larger and more advanced.