Just because email marketing may not be bright and shiny and new, it doesn’t mean it shouldn’t be an essential part of your marketing approach right now. Creating a strong email marketing strategy still helps businesses reach out and connect with their target audiences. And, it continues to perform in a personalized and affordable way.
This still true, especially NOW – during the worldwide health emergency. At-home screen time on all devices has increased for the majority of adults.
Here are our TOP 7 REASONS why email marketing should be a part of your marketing plans:
- Brand Awareness
Social media isn’t the only way to boost your brand. You cannot always sell, sell, sell your products via email marketing. We strive for a mix of both brand awareness and product promotion. Email marketing helps with top-of-mind awareness, too.
- Stay in Contact. In Real Time.
Emails have the ability to keep your customers informed – on their terms. Consumers are free to check their email when it’s convenient for them. Plus, we’ve seen some campaigns where nearly 75% of the opens occur on mobile devices. We always design responsively for maximum open rates on all devices.
- It’s Timely
Sending customers a special offer on their birthday, checking in on their satisfaction after a recent purchase, promoting a holiday event or special sale – specific and timely offers really stand out and are more impactful. You can also instill a sense of urgency in your email as customers are more likely to purchase if an offer is ending soon.
- Easy to Measure
Email marketing tools and integrated platforms offer the ability to track what happens after you hit send on your campaign. You can track delivery rates, bounce rates, unsubscribe rates, click-through rates, and open rates. This gives you plenty of actionable data on what’s working and what isn’t.
- It’s Affordable
Once you have relevant lists for your company or organization, you can reach a large number of consumers for less than pennies per message. The potential cost-per-conversion is low as well.
- Targeted Messaging
Savvy marketers know that one size does not fit all when it comes to creative email messaging. Your potential customers are at different stages of the buying cycle. Or, some companies have very specific and segmented product lines and differing customer personas. Further, some prospects may be in the consideration stage, while others may be at the research and compare stage – and, others may be at the ready-to-purchase stage. Insightful email marketing and list segmentation allow you to treat each prospect as they need to be treated.
- Everyone uses it
According to HubSpot data, 91% of consumers still use email. What’s not to love about that figure? Email marketing continues to represent an incredible opportunity to reach and connect with customers.
Need Help with a Plan?
Let SteerPoint help you create a plan to maximize this very affordable path to better brand awareness, more web traffic, and more conversation of prospects into customers.