Today, there are vending machines that stock most anything you can think of. Just don’t expect to buy safety glasses and candy bars from the same high-tech portal.
With products placed in companies like Facebook, Logitech and other Fortune 500 companies, Steerpoint Design client, IVM is an emerging expert in Supply Distribution Vending and Vending Service Management. However, this global company has two distinct sets of customers – with two set of very different customer queries. Their former site design failed to take that very important distinction into account and was confusing for some users.
Our creative solution bisects the main feature graphic – and, sends snack customers to one set of internal pages and inventory management clicks to another. With very little internal reorganization, these graphical changes gave a more logical flow for the site-user – thereby decreasing bounces and improving click-thrus.