How to Integrate Social Media Into Your Website

As social media use continues to increase, the social media presence of your business has become just as important as your website. However, many businesses overlook the importance of integrating social media directly into their website. Because the current user experience takes place through multiple channels, it is key to connect those channels in order to foster greater user engagement with your brand. With the following tips, you can successfully integrate social…

Web Redesign Tips for Back to School

It’s back to school season, and with back to school comes new marketing campaigns infused with creativity. To maximize your customer engagement during back to school, consider a web redesign in conjunction with your promotions. Seeing a fresh, new site will spark consumer interest and has great potential to lead to more profits. The back to school season is the time to spend, and by optimizing your site for mobile and targeting…

What Web Developers Do For You

It is no secret that your website has to look great and work intuitively if you want your business to prosper. However, many people believe that web development is something that anyone can do if they only put their mind to it. At SteerPoint, we know that if you try your hand at web development while putting the success of your business at stake, you may end up less than thrilled with…

The Importance of Graphic Design for Your Website

Because graphic design is ever-present, many companies do not realize the importance of hiring a qualified graphic designer for their website or other materials. It is paramount that you allow someone who is trained and experienced to design any materials that your company uses to present itself to potential customers or clients. Having a graphic designer ensures that you will have a recognizable brand and gain credibility as a professional business. Why…

What A Great Website Looks Like

As a modern company, having a well designed website is an absolute must. In many cases the majority of your interactions with customers will occur through your website. Being able to grab the attention of customers and hold on to their interest can make the difference between a successful company and one that can’t quite keep up. When it comes to effective website design, there are several important characteristics that companies should…

Are Search Engines Reading Your Website Now? You Bet!

We’ve all seen the Sci-Fi movies of the 60’s, 70’s and 80’s that featured not just robots, but interactive robots. Machines that were capable of affection, remorse or even . . . “evil.” You may have even given them a second thought when we got smart phones and smart TV’s. This previously fictional reality that we have seen assimilate, little by little, into our daily lives keeps making ground. That is, our…

Website Originality is the SEO & Design

A great and profitable website is subject to whether or not it can get found. After all, what good is it to present something if you don’t have an audience, right? In the past, there were certain techniques used to optimize a website for high page rankings on major search engines. But these black hat techniques have led to a surge of Spamdexing. So in response, the biggest of all search engines,…

Drapery Street – Responsive Design

SteerPoint Design recently completed another responsive design project for our clients – The Drapery Street in Carmel in the Indiana Design Center. This client works with colors, designs and textures daily – so, we were not surprised they entered into this website redesign project with impressive assets that included print publication designs, top quality photos, smartly edited videos and a well-written map of very complete content. Our work was in the area…

Questions you MUST ask of your Website Developer

SteerPoint Design has developed key questions you MUST ask of your website developer prior to the website building process.  The web development process is extensive and very detailed oriented – both the designer and the client must be on the same page. On what platform will the website be constructed? Some systems are more time intensive than others to change and update.  Unless your business is incredibly unique, don’t allow it to…

Call to Action Design

At SteerPoint Design, we often have potential clients request that we look at their established website before we meet with them for a consultation. There’s one key item that we are noticing is missing from websites: an effective call to action. Each and every website should have a call to action, and some websites are still missing the mark on this simple solution to engage your user/customer. A call to action, also…

Social and Mobile 2013

Some of the trends on the increase even more in 2013 will be that of more social media, mobile websites and quality content. These are the 3 topics I am currently discussing with all of my clients as they approach their marketing plans for the upcoming year. Many of SteerPoint Design’s clients are not seeing the connection between your web presence and your social media presence. Social media needs to be your…

2013 is your Site ready?

It’s almost the end of 2012, so you should already be thinking about your website or maybe even a re-design for 2013, right? So, what are some key ideas you need to be thinking of to go through this process the RIGHT way? We often go through this with our clients at SteerPoint Design. First, let’s think back to some very basic marketing 101 – as a business, knowing your target audience/customer…