Responsive vs. Adaptive Web Design
One of the big technological advancements for many companies over the past year was ensuring their websites were updated to be viewed from different types of internet devices. Five years ago, most company websites were only ever viewed from desktop and laptop computers, so sites were created for computer screen resolutions and settings. With the advent of the iPhone, the iPod touch, the Android phone, the iPad, the Kindle, and various other…
3 Ways to Prepare Your Website for Black Friday
Whether you’re selling a product online or driving traffic to your brick and mortar store, it’s essential to prepare your business website for Black Friday. Why, you ask? For starters, your holiday marketing efforts will provide a larger return. In 2013, Black Friday sales neared $2 billion, and prepared brands reaped the most sales. Discover why you need to prepare your website and how to do it by reviewing the following tips.…
Web Design Trends in 2014 Promise to Stay
Web design is a constantly changing field. To keep ahead of your competitors, it’s important to stay tuned to the latest trends in web design, regardless of your industry. Some web design trends will undoubtedly fall by the wayside as we move into the New Year. However, some trends are here to stay. If you’re looking to create a strong web presence for your business, these trends are likely to stick around…
PSDs and Their Role in Web Design
“What exactly is a PSD, anyway?” This is a common question among individuals working with a web design service to create or update their website. PSDs represent one of those acronyms that roll of the tongue for those in the development trade, but can create confusion for the uninitiated. Below, we address commonly asked questions about PSDs and the role they play in web design. Q: What does PSD stand for? A:…
Will Your Web Design Survive the Five Second Rule?
You’ve heard of the five second rule for food. When your toast hits the ground, you’ve got five seconds to pick it up before it’s lost to whatever bacteria is coating the floor. There’s also a five second rule that good web designers use when creating effective content. The basic rundown is if you can’t grab the attention of your site’s visitors in five seconds or less, they’re probably gone for good.…
Why Responsive Design Is a Must for Your Website
As web traffic becomes increasingly more mobile, every business needs to get on board with responsive design. But what is responsive design, and how can it help boost site accessibility, overall ease of use, and consumer appeal? Responsive web design is attentive to the specifications of a variety of devices, adapting fluidly and instantaneously to user browsing platforms. It may sound deceptively simple, but this critical aspect of website development will determine…
7 Web Design Tips for Creating User-Friendly E-Commerce Sites
E-commerce websites present a unique challenge to web designers, who have to consider a completely different set of elements when designing a site for an e-commerce client than they would for any other clients. In order to make sure that your e-commerce site is best equipped to attract customers and encourage conversions, incorporate the following strategies into your web design. 1. Include Filters When customers visit an e-commerce site, it’s important for…
One of the most overlooked elements of any website design is the typography. It’s such a simple site component that can make a huge impact, however, so it’s a good idea to spend some time thinking about the way type affects your website. Remember, if content is king, as the saying goes, then isn’t the way that the content is presented visually on the screen even more important than how flashy navigation…
Designing Your Checkout Page to Increase Conversion Rates
When it comes to conversion rates online, one area where these rates often drop is on checkout pages. Checkout pages and lost customers can be a major pain for many companies, as shopping cart abandonment rates are higher than ever and amounting to billions of dollars in lost profits. However, by optimizing your checkout page, you can ensure that more customers follow through with their purchases. Follow these tips to optimize your…
When NOT to Redesign Your Website
While we at SteerPoint Design are always in favor of redesigning your website when the time is right, there are also many situations in which redesigning your website simply will not help. Often, brands believe that by simply redesigning their website, they can increase traffic, generate leads, become more competitive, or solve other problems. However, many of these problems are actually better solved by improving your SEO and marketing campaigns. With these…
The Components of a Great Landing Page
When it comes to your brand’s website, the landing page is the top priority. Your landing page is most often the first page that customers see, which means that the only way to ensure their continued engagement with your website is to have a great landing page. With the following components, your landing page will be at its best. A Great Headline The first component of a great landing page is a…
Choosing Colors & Fonts That Make Your Brand Stand Out
When it comes to branding, nothing is more important than the colors and fonts that you use on your website and in other promotional materials. Your brand’s signature colors and fonts are not only the building blocks of representation, but they are also the first thing that a prospective customer will notice and take in. Colors and fonts have a significant, subconscious impact on the way that customers interact with your brand,…