Case Study:
Tri County Windows and Siding has been a SteerPoint partner since 2015. When the original owner retired, the company transitioned to new leadership, who was unfamiliar with the work SteerPoint had previously done. What followed was a collaborative process built on transparency, trust, and a shared goal of creating long-term growth through digital marketing.
The Challenge
Business under new ownership: The business lacked a strategic online presence after transition
Unclear marketing foundation: The new owner needed to understand existing digital efforts
Limited visibility and lead generation: No clear way to attract or convert new customers
Needed marketing consistency: Lacked cohesive branding across digital channels
The Solution
SteerPoint guided Tri County through a complete digital transformation. We developed a custom website featuring expanded service pages, an updated project gallery, and customer-focused content. To generate leads, we launched PPC campaigns, Google and social media ads. We also implemented CallRail to track calls and understand lead sources and introduced consistent email marketing and social media management to build engagement. Today, Tri County operates with a trusted digital strategy and a marketing partner who understands the business at every stage of growth.
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