Case Study:
Splish Splash is a family-owned self-service car wash with automatic and touchless bays located in North Canton, Ohio with limited geographic reach. With no website and no digital experience, the owners wanted to grow their customer base while working within a modest budget. They turned to SteerPoint to build a digital foundation that could help them compete in a crowded local market and drive awareness within their immediate area.
The Challenge
No website or digital presence: Customers had no way to find information or engage online
Extremely limited service radius: Business relies on traffic within a five to seven mile range
Highly competitive market: Surrounded by similar local car wash options
Limited marketing budget: Needed high-efficiency results without overspending
The Solution
SteerPoint developed a fully custom UX website to give Splish Splash an effective online presence. We created seasonal Facebook ad campaigns focused on hyper-targeting customers in the immediate radius of the business. By aligning creative with weather patterns, customer behavior, and local demand, we delivered consistent foot traffic without overspending. Splish Splash now benefits from a smart, efficient marketing strategy tailored to their location and business size.
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