The Challenge

Premade WordPress theme riddled with broken pages & redirect loops: High bounce rates, slipping organic rankings

Non-responsive, non-UX-friendly layout: Mobile users (≈ 70 % of traffic) struggled to navigate or convert

No true first-/last-touch attribution: Marketing spend couldn’t be measured confidently

Parrot Bay was ready to scale: The legacy site and siloed systems capped their ability to capture and nurture demand.

Services Engaged

The Solution

  1. Code-First Rebuild
    • Re-architected the site on a fully custom theme with clean PHP, modern JavaScript, and optimized CSS, eliminating legacy code bloat.
    • Implemented best-practice schema, lazy-loading, and image compression for dramatically faster performance.
  2. “Build Your Pool” Plugin
    • Visitors configure shape, size, color, water features, pumps, and more.
    • Live pricing updates with each click, increasing transparency and pre-qualifying budget-ready buyers.
    • Seamless push to HubSpot with all spec data stores on the contact record for the sales team.
  3. Marketing Engine
    • Google Ads and Meta Ads funnels for New builds, with geotargeting, look-a-like audiences and targeted remarketing.
    • CallRail numbers stitched into HubSpot via API for closed-loop attribution.

By marrying a code-clean rebuild with a powerful self-service Pool Builder, connected CRM, and data-driven advertising, Parrot Bay Pools now enjoys a friction-free customer journey—from first click to first swim. The result: higher-value deals, faster closes, and a marketing program that pays for itself.

Ready to elevate your pool-builder marketing?

Contact SteerPoint