The Challenge

Outdated inherited website: Minimal performance and not optimized for lead generation

Referral-based growth: No digital marketing structure or lead tracking in place

Lacked insight into leads: No attribution model or tracking to understand customer paths

Niche service: Low public awareness made organic and paid visibility essential

Services Engaged

The Solution

SteerPoint rebuilt the digital strategy from the ground up, first integrating CallRail to capture first-touch and last-touch attribution data. This gave the owner clear visibility into where their leads were coming from and which channels delivered results. We launched targeted PPC campaigns focused on emergency refrigeration rentals, shifting to a lead-focused strategy that aligned with search intent. Organic performance was also improved through site optimization, while social ads helped expand reach and build brand awareness within local event and food service industries.

What The Client Said:

Indy Mobile Coolers

“ “We desperately needed to update our old website and just needed something simple. The team at SteerPoint “steered” us in the right direction and helped us launch our new, updated website. The team was great to work with and very responsive. They did not try to upsell us and really listened to our needs and wants. We are excited for future opportunities to work with them on marketing campaigns and growing our client base in the future.” ”

– Amie. L.

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Contact SteerPoint