The Challenge

Traditionally, purchasing a pool involved multiple in-person meetings, manual pricing calculations, and a lengthy back-and-forth sales process. This outdated approach created friction for both customers and sales teams. Additionally, lead management was inefficient, requiring double data entry across platforms, increasing the risk of losing potential customers due to follow-up delays. Indy Discount Pools needed a streamlined solution that automated the process while maintaining a personalized sales experience.

Services Engaged

The Solution

Custom Pool Builder with Pricing

We developed a custom pool builder tool that allows customers to configure their pool online, receive an estimated price instantly, and enter the sales funnel seamlessly. This approach gave potential buyers a transparent and engaging experience, increasing their confidence before speaking with a salesperson.

CRM Installation and Integration:

  • New CRM System: Advised on and installed a new CRM system tailored to Pools of Fun’s needs, integrating advanced features like first and last touch attribution for each lead.
  • Automated Lead Management: Implemented automated lead flow to streamline the capture and follow-up processes, enhancing lead conversion rates.

Digital Marketing Enhancements:

  • Multi-Platform Paid Search Campaigns: Executed targeted paid search campaigns on Google, Facebook, and Instagram to generate leads for pool openings, closings, new builds, and servicing.
  • Content Production and Remarketing: Produced engaging video content for social media and conducted targeted remarketing campaigns specifically for new pool builds.

Sales and Marketing Automation:

  • Drip Campaigns: Installed text and email drip campaigns for sales automation, ensuring consistent and personalized communication with potential and existing customers.
  • API Integration for Call Tracking: Integrated call tracking through API to the CRM, enabling detailed tracking and attribution of marketing efforts.
  • Service Automation with ServiceTitan: Switched to ServiceTitan for customer service management, automating email marketing for annual and monthly services and enabling detailed service history analysis.

The Results

By integrating these digital tools, Indy Discount Pools achieved:

  • Higher lead conversion rates due to real-time pricing transparency and automated nurturing.
  • Streamlined sales processes, reducing manual workload and eliminating redundancies.
  • Improved customer engagement, with automated follow-ups keeping prospects engaged throughout their buying journey.
  • Scalability, allowing the company to handle a larger volume of inquiries without adding significant overhead.

The Conclusion

With a cutting-edge website and automated sales ecosystem, Indy Discount Pools set a new standard in the industry. By allowing customers to design and price pools from home while ensuring seamless follow-up, they provided a frictionless experience that maximized both efficiency and revenue. This case study exemplifies how strategic technology adoption can transform traditional business models and drive significant growth.

Ready to Elevate Your Marketing?

Contact SteerPoint