Case Study:
When Bishop Chatard High School launched its “Rooted in Faith • Inspiring Futures” capital campaign, it already had strong donor enthusiasm—but no centralized, digital space to nurture it. SteerPoint built a mobile‑first microsite that clearly explained every project, offered frictionless online giving, and displayed live fundraising progress—turning momentum into measurable action.
The Challenge
Scattered Information: Pledge forms, PDFs, and announcement emails confused donors looking for details in one place.
Cumbersome Giving Process: Paper checks and generic school donation pages caused drop‑off at the moment of intent.
Lack of Donation Progress: Donors could not see how their gifts moved the needle toward the $15.6 million stretch goal.
Need for Donor‑Centric UX: A clean, intuitive interface was essential so busy alumni and parents could understand the projects—and complete a gift—in seconds.
The Solution
Story-First Architecture
Dedicated page for each project (Performing Arts Center, Chapel, Student‑Life Center, etc.) combine renderings, video testimonials, and impact statements.
Three-Click Giving
Donors choose a gift type, complete a secure form, and receive instant e‑mail acknowledgment—no login, no redirects
Updated Progress Visualization
The ability to show donation progress on dynamic gauges so donors can watch the campaign grow in real time.
Donor‑Centric UX Design
Clean typography, ample white space, and an intuitive visual hierarchy make project details easy to scan, while branded color cues and persistent “Make a Gift” CTAs guide visitors smoothly from inspiration to secure checkout—all optimized for touch navigation on phones and tablets.
The Results
Outstanding Pledges Converted Faster: Donors used the self‑serve portal to schedule payments and fulfill commitments.
New Gifts Captured Effortlessly: First‑time supporters made secure contributions without calling the Advancement office.
Higher Engagement: Alumni and parents return to watch the progress bar climb—and share the microsite in parish bulletins and social media.
The Conclusion
Bishop Chatard didn’t just need a website—it needed a living, breathing campaign hub. SteerPoint delivered a microsite that houses every story, simplifies every gift, and showcases every milestone, ensuring that the “Rooted in Faith • Inspiring Futures” campaign will keep flourishing long after the initial goal is met.
Planning a capital‑campaign of your own?