Case Study:

Accredited Safety Solutions

Accredited Safety Solutions provides professional training for safety certifications, delivering hands-on instruction to organizations nationwide. But in 2019, they had no digital presence, limited branding, and no way to register participants online. They turned to SteerPoint to build their brand from the ground up and create a user-friendly digital platform that could support growth. What started as a need for online scheduling quickly evolved into a fully integrated marketing strategy that now powers their national reach.

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The Challenge

Manual class registrations: No way for users to browse or sign up for courses online

No payment processing or calendar integration: Staff managed everything offline

Needed scalable growth: Aimed to expand visibility and attract more students across the U.S.

Services Engaged

• Analytic Reporting
• CMS Management
• Custom UX Development
• Custom Website Development
• Ecommerce
• Email Marketing
• Google Calendar Integration
• Journey Tracking
• Lead Generations
• Paid Per Click

The Solution

SteerPoint designed a fully custom UX website using WooCommerce to enable seamless online registration, payment processing, and class browsing. We built an integrated event calendar to promote upcoming trainings and made it easy for users to filter by location and course type. To expand reach, we launched targeted Google Ads campaigns and implemented CallRail, allowing Accredited to track the effectiveness of each campaign through first-touch and last-touch attribution. Monthly email marketing campaigns now highlight new courses and maintain ongoing engagement with various companies and their student base.

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Accredited Safety Solutions

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