It may seem early to start thinking about advertising for next year, but it never hurts to be prepared. Here at SteerPoint we understand the value of a clear plan. That’s why we’re sharing these tips for internet marketing budgets.
During 2016, we’ve seen that a typical business allocates 30% of the marketing budget for online advertising. That number is expected to reach 35% by 2019. Some companies may benefit from more emphasis on the internet—particularly those with web-related services.
Types of Ads That Work
One growing opportunity that shouldn’t be overlooked is the in-store mobile phone experience. Seventy-four percent of millennials are willing to receive mobile alerts tailored to their location. This is already present in applications like RetailMeNot, but stores are taking advantage of it as well. Target, for example, has devised a rewards app that shows offers that change to match the part of the store you’re in.
As amazing as these ideas are, they can be a bit out of reach for smaller companies. Sending out special coupons that can be redeemed directly from cell phones is an easy and effective alternative.
Social media is another incredible platform for advertising that deserves attention. Nearly half of marketers agree that these channels are the best marketing opportunities. What’s more, most services are free, so you can allot more funds to high-quality content creation.
Next, add videos to your marketing plan. More people (400% more) prefer watching clips over reading text. The information is easy to digest and more fun to share with other consumers. They’re also easy to combine with social media advertising and are highly effective.
Remember that mobile devices are changing. While it seems like every person has his or her own smartphone, technology will never stop advancing. The growing popularity of wearable devices means marketers need to create content that is flexible across all channels, without losing any effectiveness.
The world of internet marketing is vast and always evolving, but that doesn’t mean you can’t make the most of it. If you need help creating your online marketing plan, leave it to the experts at SteerPoint. After all, it’s our specialty.