A major shift is coming to the way people use search engines, and it is already starting to roll out. Google’s Search Generative Experience (SGE) introduces artificial intelligence directly into search results, delivering AI-generated summaries and answers to users instead of just a list of links. This evolution is changing how users interact with search and it will absolutely impact how your business appears online.
So what does this mean for your company and how is SteerPoint helping clients stay ahead?
What Is Google’s Search Generative Experience?
Google’s SGE uses generative AI to respond to queries with more detailed and conversational answers. Instead of typing in a question and scrolling through links, users will see an AI-powered summary at the top of the page that draws from multiple sources and offers a snapshot of the information they are seeking. This new feature is especially useful for complex questions or topics that require synthesis of multiple viewpoints.
For businesses, that means fewer clicks and less traffic to individual websites unless your content is part of what Google’s AI chooses to highlight.
How Will SGE Change Search Behavior?
SGE is designed to keep users on the search results page longer by providing more immediate answers. It shifts the user journey from searching and clicking to searching and reading. This means that brands will need to adapt their digital strategy to maintain visibility and authority in this new environment.
Key changes include:
- A potential drop in organic click-through rates as users may not visit websites if their questions are answered within the search results
- More competition for visibility since only the most trustworthy and relevant content will be referenced
- A greater emphasis on expertise, experience, authoritativeness, and trustworthiness to build credibility
How SteerPoint Is Preparing Clients for the Future
At SteerPoint, we believe in staying ahead of digital trends rather than reacting to them after they take hold. That is why we are already preparing our clients for the full impact of SGE.
Our approach includes:
- Creating content that AI can trust by developing high-quality information that directly answers user questions and follows Google’s latest guidelines
- Implementing structured data and schema markup to help search engines better understand your content
- Helping clients become niche authorities so they can be seen as go-to resources in their industries
- Strengthening technical SEO to ensure websites load quickly, perform well on mobile, and are easy for search engines to navigate
What Businesses Need to Do Now
SGE is not something to fear. It is something to prepare for and embrace. Companies that take proactive steps today can benefit from this shift by being recognized as valuable resources in Google’s new AI-powered search results.
If you have not already started planning for this transition, the time to act is now. This is more than an update to search algorithms. It is a fundamental change in how people find and engage with content online.
The Future of Search Is Generative and SteerPoint Is Ready
At SteerPoint, we are not just watching the future unfold. We are helping shape it. Our team is already building strategies for clients that are designed to succeed in a search environment where artificial intelligence determines which sources are relevant and trustworthy. If you are ready to future-proof your online presence, let’s talk about how SteerPoint can prepare your business for the next generation of search.