In case you haven’t tried it yet, Facebook Live is here, and it’s changing the way brands do business. Let’s break down what Facebook Live is and why it’s relevant to your business.
What Is Facebook Live?
Facebook Live is a newly integrated video platform designed for users to broadcast to their followers through Facebook. Your followers can receive alerts from Facebook each time you decide to hit record.
Why Are Live Broadcasts Important to Your Business?
Well, for one, people have historically engaged well with videos and pictures significantly more than text. In fact, over half of marketing professionals name video as the type of content with the biggest return on investment. Between a seven-month stretch on Facebook, the number of average daily views on Facebook increased by over a 100% to eight billion. The integration of video broadcasts on Facebook lend itself seamlessly to mobile devices, which made up nearly 50% of video advertisement impressions in 2015. In fact, according to a white paper published by Cisco Systems, they estimate that video traffic will be 80% of all internet traffic by 2019.
Utilizing the tools provided by Facebook Live will help viewers see your business who will increasingly rely heavily on video. Much like many other social media platforms, your business’s participation in Facebook Live legitimizes it in a way. We’ve learned with the ever-growing arsenal of platforms, businesses who aren’t quick to latch on to the latest trends (i.e. Snapchat, Pinterest) tend to look like they don’t “get it.” So adapting and using Facebook Live is crucial to your business.
Beyond the “keeping up with the Jones’s” involved in staying ahead of your competitors, the intrinsic value of live broadcasts is great. You will be able to give live access to events, ideas and people around your office. Personalizing your content is one of the best things you can do for your business, and this is one more avenue to execute that philosophy.
We recommend your business get to know the app and Go Live today!
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