Case Study:
Lans Family Dentistry has been serving patients with expert care and compassion for years, but their digital presence did not reflect their professional reputation. When they partnered with SteerPoint in 2016, they were spending heavily on print advertising and struggling to rank on Google and convert leads through an outdated website. With no digital marketing strategy in place, they needed a complete transformation to compete with other dental practices around the Ashburn, VA area.
The Challenge
Outdated website: Poor user experience and low conversion rates
No digital strategy: No paid ads, no organic social presence, no email outreach
Heavy investment in print: Lacked ROI tracking and lead attribution
Limited visibility: No tracking or system for following up on patient calls
The Solution
SteerPoint rebuilt the Lans Family Dentistry website twice over the years, each time improving the design and functionality to better serve and educate patients and increase conversions. We launched a full digital strategy using Google ads, social media ads and organic social content to improve visibility and attract new patients. A call tracking system was introduced to help the team understand where calls were coming from and review past conversations.
We also created a monthly email marketing program focused on promoting their cosmetic, orthodontic, and periodontal services. With a stronger online presence, smart marketing tools, and full visibility into lead sources, Lans Family Dentistry is now positioned for long-term growth and continued success.
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