Case Study:
Originally focused solely on window restoration, Exteriors by Window Makeover grew from Window Makeover into a full-service exterior renovation company, expanding into siding and roofing. As their business expanded, so did their need for a broader digital strategy that could deliver measurable growth. SteerPoint has been their marketing partner throughout the journey, supporting everything from rebranding and redesign to campaign execution and system integration.
The Challenge
Heavy reliance on TV advertising: Minimal digital presence and limited performance tracking
No lead attribution: Couldn’t see where leads were coming from or how to optimize marketing
Limited operational visibility: Project tracking and customer communication were disjointed
Shifting identity: Needed to manage a slight rebrand while expanding service offerings
The Solution
SteerPoint transitioned Window Makeover from traditional media to a performance-focused digital marketing strategy. We developed a custom website highlighting their window restoration services and launched hyper-targeted PPC campaigns based on zip code and user behavior. As the brand evolved into “Exteriors by Window Makeover,” we supported a separate website and marketing strategy before consolidating the full identity under the new brand, seamlessly incorporating new services like siding and roofing.
To strengthen their online presence, we managed ongoing social media, PPC ads, reviews, and monthly email campaigns. We also integrated JobNimbus and CallRail to improve project tracking and lead attribution, while CRM syncing and automation streamlined operations and ensured no lead was overlooked.
Today, Exteriors by Window Makeover operates with a fully optimized digital presence, measurable marketing performance, and more efficient workflows that support long-term growth across all service areas.
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