Case Study:
AGlaze, a global leader in protective coatings, had long operated under a centralized European web platform. As demand grew in the U.S. and Canada, it became clear they needed a digital presence tailored specifically for the North American market. To support that transition, AGlaze partnered with SteerPoint to localize their brand, improve usability, and streamline product inquiries for regional customers.
The Challenge
No region-specific website: North American users were directed to a European platform
Lacked quoting capabilities: Customers couldn’t easily request product quotes online
User experience gaps: The existing layout wasn’t optimized for U.S. buyers or expectations
The Solution
SteerPoint developed a fully customized website built exclusively for the North American market. We separated the site from the European platform, restructured the content around regional priorities, and integrated a custom quoting system that allows users to submit quote requests across multiple products. This streamlined functionality created a more intuitive, user-friendly experience and gave U.S. and Canadian customers a clear way to explore products, connect with the brand, and request pricing setting the stage for deeper market reach and long-term growth.
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