Case Study:
Barton Lake RV Sales had built a trusted reputation in their region, relying solely on word-of-mouth and referrals to grow their business. But as customer behavior shifted and RV buyers increasingly turned to online research, Barton Lake knew it was time to embrace digital marketing. With no prior experience and no online presence, they turned to SteerPoint to help modernize their marketing and expand their reach.
The Challenge
No prior digital marketing: Business growth had been referral, walk ins only
Zero online visibility: No social or paid ads, limited search presence
Outdated engagement tools: No way to track lead sources or campaign success
Needed trade show support: Lacked digital tools and materials to capture interest on-site
The Solution
SteerPoint introduced a full-scale digital marketing strategy, starting with custom website enhancements to improve user experience and highlight available RV models. We launched targeted Google Ads and Facebook campaigns to reach RV shoppers in real-time. For the first time, Barton Lake began sending monthly email campaigns to stay top-of-mind with prospects.
To support their trade show efforts, we developed mobile-friendly materials including QR codes and RV tracking links. We also implemented CallRail to track every inbound call and attribute leads from ads, QR codes, or specific digital listings. With a clear attribution system in place, Barton Lake can now connect the dots between marketing efforts and real results.
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