The Challenge

Outdated homepage design: Poor navigation and limited engagement

No email marketing: No structured way to stay in front of residential or commercial clients

Minimal PPC presence: Limited investment with no clear strategy for growth or measurable results

Needed a strategic partner: Sought expert guidance with a flexible, growth-oriented approach

Services Engaged

The Solution

SteerPoint redesigned the Advance Electric homepage with a custom UX layout that emphasized clean navigation, strong visual hierarchy, and clear paths to both residential and commercial services. We launched a branded monthly email marketing campaign offering seasonal tips and electrical insights tailored to each audience. At the same time, we developed and managed a strategic PPC campaign focused on high-intent local search terms that consistently demonstrated return on investment. As performance increased, Advance Electric more than tripled their original ad spend, confident in the data-driven approach.

What The Client Said:

Advance Electric

“ “SteerPoint is a great company to work with! They really understand what I need to help run a great company.” ”

– Diana F.

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