Google launched its June 2025 Core Update on June 30, and it is already creating shifts across search results. Some businesses are seeing gains, while others are noticing sudden drops in traffic. This update is a reminder that content needs regular attention in order to remain visible and competitive.
At SteerPoint, we stay ahead of changes like this so our clients do not have to. We are already reviewing performance and making adjustments where needed.
What Is a Core Update and Why Does It Matter?
Core updates are broad algorithm changes that affect how Google evaluates all content. These updates do not target specific websites but instead improve how search results match what users want. If your website has not been updated recently, this kind of shift can impact your rankings.
How SteerPoint Responds for You
Most businesses are too busy running day-to-day operations to track SEO changes or rewrite old pages. That is where SteerPoint steps in. As soon as a core update is announced, we get to work by checking:
- How your top pages are ranking
- Whether any content has seen drops in organic traffic
- Which pages could benefit from refreshed content
- Whether your content demonstrates authority, trust, and relevance
If we find weak spots, we make improvements. That may include rewriting key sections, adding updated data, or improving the structure of the content so it is more useful to both users and search engines.
What Happens After the Update
Google’s rollout process can take a few weeks, so we continue to monitor site performance during that time. When we see positive movement, we identify what is working and apply that insight across your site. If we see issues, we adjust right away to help regain visibility.
Our approach is proactive, not reactive. We build your website and content strategy in a way that adapts to ongoing changes. That helps you maintain a strong online presence regardless of what Google updates next.
Why This Matters for Your Business
You should not have to worry every time Google makes a change. With SteerPoint managing your strategy, you can stay focused on your business while we ensure your content stays competitive. We keep your website updated, your rankings steady, and your strategy aligned with what works today.
Want to know how the June 2025 update is affecting your rankings? Let us take a look and show you where to improve.