Case Study:
Maryland Frameless Showers, a trusted name in custom glass shower design since 1975, had built a loyal customer base through craftsmanship and referrals. But as the company looked to grow, its basic website and limited digital tools became a challenge. They turned to SteerPoint to create a stronger online presence, improve lead tracking, and better showcase their work. This wasn’t just a refresh. It was a full digital transformation to elevate the brand and support long-term growth.
The Challenge
Generic website with limited customization: Minimal brand identity and weak user engagement
No digital infrastructure: No CRM, no email marketing, and no lead attribution tools in place
Zero PPC presence: Missed opportunities to reach high-intent local searchers
Skeptical of digital ROI: Without data, the team couldn’t justify marketing investment or track performance
The Solution
SteerPoint took a phased approach, beginning with a custom website that highlighted Maryland Frameless Showers’ premium solutions. A dynamic shower gallery was added to enhance the user experience and boost SEO. Over time, we’ve refined the site through multiple redesigns, blending modern functionality with their evolving brand identity.
To drive leads, we launched strategic PPC campaigns and used CallRail to track attribution, revealing the full path from ad click to conversion. We also built a custom HTML email strategy, delivering two targeted campaigns each month to showcase completed projects, offers, and company updates. To round out the strategy, we implemented a review management system to strengthen social proof, and they highly appreciate the weekly and monthly performance insights provided by SteerPoint’s analytics dashboard.
What The Client Said:
“ “SteerPoint has done a fantastic marketing job for us since 2016 , our sales have increased every year substantially since day 1. I would highly recommend John , Kim and their entire staff to manage your Digital Marketing needs.” ”
– Jim Long, President
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