Why Social Media Advertising
Social media advertising is one of the most effective ways to engage with social users and ignite any marketing strategy. With the right combination of keywords, images, and ad placement, your business can see increased sales with a minimal investment. But with the ever-expanding amount of advertising outlets, where do you start? At SteerPoint, we’ve developed a process that allows us to focus on the best possible ad campaigns to revolutionize your customer engagement and digitally earned revenue.
Through discovery and analysis, Steerpoint will determine the best social media platforms for your company based on both site traffic and conversions. We analyze your social media traffic to determine which platforms will perform best for your business and set clear objectives that aim towards your company’s conversion goals.
We put time and effort into creating the perfect social media advertising strategy for your business. This includes choosing the best platform, focusing on conversions, and building content to match the audience you’re trying to reach.
Custom Ads & Creative
We have an in-house design team that creates custom assets for your social media advertising. Our creative team can work with you to create beautiful ad content that works for a variety of social media platforms. Our creativity immediately captivates your target audience in today’s information overload and becomes a call to action, driving the right people towards your brand.
Once you approve our ads, we’ll go live with your ad campaign. We’ll continue to monitor our ads closely throughout the day to ensure that they’re performing as expected and reach your conversion goals.
In addition to creating custom assets, we also focus on content optimization. Content is the backbone of your social media ad campaign. Steerpoint knows that the right content, at the right time, gets you more conversions. We learn about your target users and determine what kind of content they want to see, then we post accordingly.
Reporting is an incredibly important part of social media advertising. At the end of every month, we’ll send you a report that highlights everything from impressions to click-through rates to cost per click. Steerpoint’s goal is to deliver consistent, reliable reporting throughout the duration of your campaign. This keeps you informed on your ad campaign’s success and explains why decisions to pivot focus are being made to ensure optimal performance.
What is Social Media Management?
Social media management involves creating and curating content for many different social media platforms, such as Facebook or Twitter. Content such as images, videos, and articles are posted by your business on a regular basis in order to share valuable information with customers and potential customers. Additionally, we will monitor your social media channels to ensure that your brand is accurately represented, engage with consumers, and respond to feedback.
We also keep on top of social media analytics to ensure that your business is making the most of its social media channels. We measure things like click-through rates, audience growth, and brand sentiment in order to provide you with valuable insights about your customers. Using the information that we gather through analytics, we can make informed decisions about your business’s social media strategy, like the types of content you should be posting or which networks to emphasize.