Social Media Marketing

Grow Your Brand With
Social Media Marketing And Advertising

Social
Audit

We perform a full-scale analysis of your social media accounts. During this process, we make suggestions about the type of content to post, the frequency of posts, and the engagement times. The audit is followed by an analysis of your accounts and suggested enhancements. By the end of the audit, we will have identified areas for improvement and set objectives that you can move forward with.

Competitive
Analysis

We look at your competition and review their social media strategies as well as the success that they have achieved. We rank your competitors based on engagement levels, content strategies, and growth potential. The goal is to look at what your competitors are doing well to implement their strategies into your own social media accounts to grow your audience and increase revenue. Complete Strategy

Complete
Strategy

Your social media plan will include a customized strategy for each of your platforms. The strategies will be implemented after the findings from our audit have been analyzed and improved. Your plan will include suggested social media posts, content development ideas, graphics to include, topics, hashtags to use, and the timing of each post.

Audience
Development

We create a social media plan that helps you grow your audience. We offer audience development suggestions based on the analysis of your competition as well as advice on how to improve your social media strategies. We include a step-by-step guide on how to build and engage your audience, as well as the tools to help you do so. This will enable you to increase your audience and business revenue while growing a social media following.

Creative
Content Creation

The social media plan will include graphics, posts, pictures, and videos that you can use for your business. From beautiful photography to engaging videos, we will create marketing content that you can use for your brand. This way, you have a range of quality content to choose from that you can post on your social media accounts. Keeping your social feeds consistently updated will increase your audience base and business revenue.

Performance
Reports

We provide regular reports of your social media metrics to track your progress and your growth. This includes the numbers of followers you have gained or lost, post engagements, likes, shares, comments, retweets, and mentions. With each report, we will provide a detailed analysis of the improvements and changes as well as make suggestions for further growth. This is where we see ourselves as a strategic partner that is invested in your business success.

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Why Social Media Advertising

Social media advertising is one of the most effective ways to engage with social users and ignite any marketing strategy. With the right combination of keywords, images, and ad placement, your business can see increased sales with a minimal investment. But with the ever-expanding amount of advertising outlets, where do you start? At SteerPoint, we’ve developed a process that allows us to focus on the best possible ad campaigns to revolutionize your customer engagement and digitally earned revenue.


Set Objectives

Through discovery and analysis, Steerpoint will determine the best social media platforms for your company based on both site traffic and conversions. We analyze your social media traffic to determine which platforms will perform best for your business and set clear objectives that aim towards your company’s conversion goals.

Smart Strategy

We put time and effort into creating the perfect social media advertising strategy for your business. This includes choosing the best platform, focusing on conversions, and building content to match the audience you’re trying to reach.

Custom Ads & Creative

We have an in-house design team that creates custom assets for your social media advertising. Our creative team can work with you to create beautiful ad content that works for a variety of social media platforms. Our creativity immediately captivates your target audience in today’s information overload and becomes a call to action, driving the right people towards your brand.

Campaign Implementation

Once you approve our ads, we’ll go live with your ad campaign. We’ll continue to monitor our ads closely throughout the day to ensure that they’re performing as expected and reach your conversion goals.

Content Optimization

In addition to creating custom assets, we also focus on content optimization. Content is the backbone of your social media ad campaign. Steerpoint knows that the right content, at the right time, gets you more conversions. We learn about your target users and determine what kind of content they want to see, then we post accordingly.

Custom Reporting

Reporting is an incredibly important part of social media advertising. At the end of every month, we’ll send you a report that highlights everything from impressions to click-through rates to cost per click. Steerpoint’s goal is to deliver consistent, reliable reporting throughout the duration of your campaign. This keeps you informed on your ad campaign’s success and explains why decisions to pivot focus are being made to ensure optimal performance.


What is Social Media Management?

Social media management involves creating and curating content for many different social media platforms, such as Facebook or Twitter. Content such as images, videos, and articles are posted by your business on a regular basis in order to share valuable information with customers and potential customers. Additionally, we will monitor your social media channels to ensure that your brand is accurately represented, engage with consumers, and respond to feedback.

We also keep on top of social media analytics to ensure that your business is making the most of its social media channels. We measure things like click-through rates, audience growth, and brand sentiment in order to provide you with valuable insights about your customers. Using the information that we gather through analytics, we can make informed decisions about your business’s social media strategy, like the types of content you should be posting or which networks to emphasize.

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