Most people search to find websites for products, services and news. Statistics show that most users will only look at the first few pages of search results. So if a company wants to be found by potential customers, it is critical that their link appears within the first few pages of the results.

Only about 31% of sites today are built or set up for proper SEO structure. Most coders build fantastic sites and focus on the “Look, Feel and Function” of the site. We call this “the Derby Theory”. This is when you have the best horse in the field in the right starting gate, but no jockey to guide the horse to the finish line when the gate opens. SEO is the tool to get potential clients to your site and guide you to the finish line.

Search engine optimization, commonly referred to as SEO, is what allows you to be found on the web. SEO is complicated, involving a wide range of factors that influence search engines both positively and negatively. From keywords and quality content to proper navigation and URLs, search engines rank your website and determine where it will appear on search engine results pages, or SERPs. While many businesses believe that they are capable of doing SEO themselves, proper SEO is unfortunately much more complicated than you may think. Read on to learn more about what SEO is and how SteerPoint can help your business improve SEO.

Local Internet Marketing

placesThrough our certified partnership with YEXT and their “Power Listings” tools, we can improve clients’ local search success. We monitor and update location and mapping data on multiple websites via one centralized portal.

Website Traffic Analysis and KPI

KPIWe understand that there are thousands of numbers to measure and hundreds of possible outcomes. We help identify KPI – Key Performance Indicators – and, monitor to improve your outcomes.

Keyword Search

ROIKeywords are critical to search engine optimization because they are what enable the search engine to connect searchers to results. Finding the right keywords to use on your website involves employing a number of research methods.

Reputation Management

reputation mtgThe way that your brand is portrayed on the web, or your online reputation, is something that can seriously impact the growth of your business.

Link Building

Link BuildingLink building is a controversial practice in search marketing. However, the reality still remains that the major indexes (Google and Yahoo) both rely heavily on incoming links for ranking purposes.

Link Removal

link removalIf your business engaged in link building before the updates to the Google algorithm, you may be faced with thousands of back links that were once gaining you rankings and leads and are now resulting in penalties from Google.

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What is SEO?

SEOWhat exactly is SEO? SEO is an ongoing process that involves optimizing your website to increase the number of people who make their way to your website via search engines. There are many different components of SEO. The best SEO strategy exists throughout your entire website, from the navigational structure to the content in your blog posts. SEO is not only about optimizing your website for search engines, but also about optimizing your website for the best user experience possible.

Everyone who has a website needs SEO. Why? Because everyone searches. 86% of all Internet use involves browsing through mainstream search engines such as Google, Bing, and Yahoo. We use search to find all kinds of content on the web, with the majority of people using search to find products, services, and news. While searches can result in endless pages of results, statistics show that most users will not look past the first few pages of search results. This means that if you want potential customers to find your business, it is absolutely critical that your website appear within these first few pages.

What Affects Search Engine Rankings?

There are many different factors that affect search engine rankings. First, the beginning of any SEO strategy involves creating indexable content, which allows search engines to actually read your website. Search engines also require crawlable link structures, which refers to a navigational structure that is logical, allowing search engines to browse. Another important aspect of SEO is keyword use, which allows search engines to locate content that is relevant to a user’s search. Title tags, meta descriptions, URL structures, and rich snippets are also key aspects of SEO.

Ultimately, search engines are looking for websites that offer the highest level of usability to visitors. This means that your website needs to be easy to navigate and understand, accessible, and designed well. It also must offer high quality content that is relevant to the search at hand. Search engines can also penalize your website for certain practices that are not user-friendly, such as keyword stuffing.

Can I Do My Own SEO?

With time and dedication, anyone can learn the basics of SEO. However, SEO is a lot more complex than just its basic components. There are many different unique elements to SEO that a basic introduction will not cover, and these other aspects can greatly improve your SEO strategy. By relying on an expert to perform your SEO, your business is more likely to rank higher in SERPs and gain more visitors.

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