Pay-Per-Click (PPC) Advertising

Drive immediate traffic to your website with our targeted PPC campaigns. We optimize ad placements and keywords specific to the pool and spa industry to maximize your ad spend and attract qualified leads.

Email Marketing

Engage with your customer base and drive repeat business through tailored email marketing campaigns. From promotional offers to informative newsletters, we help you build meaningful connections with your audience.

Web Development

Create a stunning online presence with our web development services. We design and build responsive, user-friendly websites that not only look great but are optimized for conversions, ensuring your site attracts and retains customers.

Search Engine Optimization (SEO)

Increase your visibility in search engine results with our specialized SEO strategies. We focus on industry-relevant keywords and user intent to draw high-quality traffic to your site and improve your online authority.

Social Media Management

Amplify your brand presence on platforms where your customers spend their time. We manage your social media profiles, from content creation to community engagement, ensuring your brand stays top of mind and fosters a loyal community.

Content Marketing

Establish your brand as a thought leader in the pool and spa industry with our content marketing services. We create and distribute valuable, relevant, and consistent content to attract and retain a clearly-defined audience, ultimately driving profitable customer action.

Our Pool & Spa Clients Have Seen On Average







The SteerPoint Difference

We combine industry-specific expertise with cutting-edge marketing strategies to deliver unmatched results for your pool and spa business. Our focus on ROI and conversion optimization means you get the most out of your marketing budget.

Niche Expertise

Our team has been highly specialized in the pool and spa industry for over 12 years, offering insights and strategies tailored to the nuances of this market. We understand what makes your customers tick.

Customized Marketing Strategies

Every campaign is custom-built to meet the specific needs and goals of your pool and spa business, ensuring that each marketing dollar you spend is maximized for return.

Comprehensive Digital Approach

We employ a full spectrum of digital marketing tools—from PPC and CRM integration to social media and email drip marketing campaigns—to build your brand’s online presence and attract more customers.

Proven Track Record

With over 13 years of successful pool campaigns under our belt, our methods are proven to increase web traffic, enhance customer engagement, and drive sales, as demonstrated by our robust portfolio of case studies.

Advanced Analytical Tools

We use state-of-the-art analytics to monitor and refine our marketing strategies, ensuring that we are always one step ahead of market trends and your competition.

Dedicated Customer Dashboard

Our clients are our top priority. We provide dedicated support and transparent communication, so you are always informed and confident in the strategies implemented for your business.

Case Studies:

Pools of Fun

We’ve been working with Pools of Fun now for 13 years and the internal and external marketing department. Pools of Fun utilize our team for SEO, web development, content creation, email marketing, social media, reputation management, traditional print and all PPC.

View Case Study


Pools of Fun has been working with Steerpoint for many years now. Steerpoint has guided us through many changes in our overall marketing strategy from SEO, effective email campaigns, Social Media, web design and many other aspects. Steerpoint is a valued partner of Pools of Fun, they continually work diligently to meet the needs of an ever-changing marketing strategy.

– Tim Colon