Google launched Google AdWords 18 years ago as its premiere platform for creating and managing digital ads. Advertisers have come to love the platform because it provides an efficient way to spend marketing dollars in a way that is highly trackable. Google recently announced that Google AdWords will be no more (sort of). Don’t worry, the platform isn’t disappearing, it’s transitioning into Google Ads. This major change is coming by the end of July 2018. So what aspects are changing and what can we expect in the future from Google?
Pay-per-click (PPC) advertising is a staple of modern digital marketing, but success with PPC hinges on your ability to work around Google’s algorithms. Google regularly updates their search result algorithms to provide users with the most relevant results for their searches. Your goal as a marketer is to make sure your PPC ads land in as many relevant searches as possible.
Everyone knows proper advertising is vital to the success of a business. It’s a fantastic way to draw in new customers or motivate previous patrons to make another purchase. With so many advertising options out there, however, finding the right strategy can be confusing. A wonderful strategy, especially for small businesses, is pay-per-click (PPC) advertising.