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How do we target the Millennials?

SteerPoint is graciously hosting a paid intern over the summer from Ball State University, and after conversing with this soon to be senior college student, (whom will be also entering the workforce in less than one year) some key findings have been discussed relating to the “millennials” and how to relate to this age group by way of internet marketing in particular. This Millennial Generation is also known as Generation Y –…

Round One from Google – Algorithm change

Well a new algorithm change took place yesterday to go after content farms and spammy-content producers. Where these the sites giving JC Penny the juice that took them to #1? If you didn’t hear about it 2 weeks ago JC Penny was determined to be getting “paid links” from unrelated sites and ranking high for terms throughout the busy season in retail. Yes that is right they  understood the error of the…