iOS 14 Update – What Did it Do?
As many of you are aware, Apple made a huge change in how we, as marketers, are able to track people’s interests online. In their latest iOS update, Apple gave everyone with the iOS operating system the ability to opt-out of tracking in apps that monitor behavior and share with third parties.
Google and Apple Making New Strides in Assistive Technology
Everyone uses technology for different reasons – work, communication, playing games, and simply making life easier. For one segment of the population though, technology is more than a convenient way to get work done and have fun. It’s the key to a fulfilling life. For Americans with disabilities, assistive technology is an absolute necessity. Google, Apple, and other companies have recognized this and now make strides to improve technological options for persons…
Computer Passes Turing Test (Or Not)
At SteerPoint, we’re always on the cutting edge of tech updates, so imagine how our interest was piqued when we discovered a computer program called Eugene Goostman passed the Turing test at a competition in England. Or, he supposedly passed it, depending on who you’re talking to. For the unfamiliar, the Turing test supposedly measures whether or not a machine is capable of thinking. The test has been around for 65 years,…
Can Canva Make You a Design Guru Overnight?
Anyone who is not technically or graphically inclined knows that trying to design visually appealing marketing collateral isn’t easy. Design tools like Photoshop and InDesign impose a major learning curve for even the simplest projects. Farming out design work can be costly and sometimes misses the mark when implementing your concept. Thanks to Canva, a new web-based design tool creating serious buzz in the industry, the days of complicated and time-consuming processes…
Taking a Bite Out of Apple’s Potential Beats Purchase
If you haven’t heard, there’s been a lot of noise surrounding Apple’s potential purchase of Beats headphones. Apple is expected to announce whether or not the purchase went through (all signs indicate that it did) in the upcoming week, and the hullaballoo around the acquisition is thick. For those unaware, Beats is the producer of Dr. Dre’s headphones, and a lot of the controversy is aimed at their target demographic. However, there…
Pizza Hut and Hulu: Creating a Couch Potato’s Dream
Pizza commercials make us all wish we could reach into the screen and pull out a yummy pizza. Hulu and Pizza Hut have now made that a reality – almost. Hulu has added in-stream purchasing to its array of fabulous offerings, and Pizza Hut is its first partner. Last year, Hulu raked in over $1 billion in advertising revenue, and a partnership with Pizza Hut is likely to keep that number strong.…
The Little Black Box: Amazon’s Latest Product
Amazon has released its latest innovation – a small box called the Amazon fireTV, an Internet streaming device. It allows users to access online services, such as video games and Amazon Prime subscriptions, via their televisions. Of course, music and photos are easy to access via the fireTV as well – photos and videos that have been saved to the cloud can be viewed and even used to create screensavers. The new…
2014 Could Be the Year for Google Glass
While many experts believed 2013 would be the year for Google’s much anticipated release of Glass, its delay suggests 2014 as the launch year. Hailed by many as a life changing advance in technology, Google Glass is expected to revolutionize the way we experience the world on a daily basis. What Is Glass Anyway? You’ve probably heard the buzz about Google Glass, but do you know what it is? Essentially, Glass is…
Beyond Hummingbird: Staying Afloat with Google in 2014
The release of Google Hummingbird was one of the main tech updates of 2013, and has already required that businesses begin to rethink their SEO strategies to better target mobile and local consumers. Today, let’s take it a step further with some predictions for what 2014 will continue to bring, digging deep into what Google throws at those of us in the content marketing sphere. Increasing Influence of Knowledge Graph We are…
Why Your Mobile Strategy Matters Most for 2014
Throughout 2013, one trend that we have seen is the vast rise in mobile use. Increased mobile use requires an increased need to specifically target mobile customers when it comes to your business’s marketing strategy. New data on the PC market provides further data to show the importance of revamping your company’s mobile marketing strategy for 2014. With PC sales on the decline and mobile sales on the rise, optimizing your customers’…