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Making Social Media Work for You

These days, almost everyone uses social media. Facebook, Twitter, Pinterest, and Instagram are all popular. Thanks to them, you can find out what people across the country and the world are doing, saying, and thinking even if you’ve never met them before. Businesses can benefit from social media, too, but many business owners aren’t sure how to make social media accounts work for them. In fact, some entrepreneurs are hesitant to use

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What a “Dislike” Button on Facebook Would Mean for Your SEO

Everyone’s universal, instant reaction is to enter a fit of panic when sweeping changes are made on social media. Remember last year when you updated Twitter on your phone, and suddenly you found tweets from someone you never followed on your timeline? Or when Facebook launched its own clickable hashtag the year before? From a user’s perspective, when a change takes place it feels Earth shattering. But the lasting effects on alterations

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Using Social Media to Increase Your Business

Not knowing how to use social media properly can make it feel like a liability instead of an asset. Today, we’ll show you a few ways to use social media to increase your business’ popularity and enjoy your work more. Update Consistently Sometimes the less time a task takes, the more likely we are not to do it. A Facebook or Twitter update only takes a few seconds, but many business owners

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The Death of Facebook Has Been Greatly Exaggerated

Facebook hit the internet in 2007 and was an instant hit, particularly among millennials. Other social networks such as Google Plus, Twitter, and Instagram followed within a few years and enjoyed similar success. Now however, reports indicate some social media networks, particularly Facebook, may be becoming passé. Today, we’ll examine whether that’s true and what marketers in all fields can learn about their own social media presence from the rumors. Is the

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Facebook Rolling Out Updated Notifications View

Today when you log on to Facebook via your smartphone, you may see your most recent interactions, tagged pictures, invites and a few other notifications when you navigate over to the “notifications” tab. The few relevant updates are about to encompass more relevant information in an easy viewing format. Facebook has not stated when they will be launching their new improvements. When they do, users will enjoy an expanded and more intuitive

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Is Instagram a Viable Option for Social Media Marketing?

Instagram SteerPoint

Businesses that invest in social media marketing may not initially consider Instagram to be a legitimate option for their brand; however, it actually is a great marketing tool when used correctly. Boasting more than 130 million active users every month, Instagram recently made infrastructure improvements geared towards businesses, so you might want to consider implementing the app into your social media marketing campaign. Let Customers Get to Know Your Brand The app

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YouTube: The Overlooked Social Media Marketing Tool

When someone mentions social media, what do you think of? Facebook, Twitter, Instagram and LinkedIn? YouTube is also considered a social media outlet that has billions of regular users worldwide. Why not use this vehicle to reach your visual audience online? Compelling videos can give your business attention and bring in new customers in a unique and powerful way. YouTube is an inexpensive way for small businesses to drive customers to their

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Google Search Features Brand Social Media Buttons

If you’re accustomed to looking primarily to the first couple of results on Google’s list, you may not have noticed the change to the “knowledge graph” on the right-hand side. Anytime you search for a company now, you’ll see their social media profiles displayed as buttons below the relevant company information. The snapshot of information is a quick and efficient way to access information about a company’s demographics and online presence. Until

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