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Is Instagram a Viable Option for Social Media Marketing?

Businesses that invest in social media marketing may not initially consider Instagram to be a legitimate option for their brand; however, it actually is a great marketing tool when used correctly. Boasting more than 130 million active users every month, Instagram recently made infrastructure improvements geared towards businesses, so you might want to consider implementing the app into your social media marketing campaign. Let Customers Get to Know Your Brand The app…

YouTube: The Overlooked Social Media Marketing Tool

When someone mentions social media, what do you think of? Facebook, Twitter, Instagram and LinkedIn? YouTube is also considered a social media outlet that has billions of regular users worldwide. Why not use this vehicle to reach your visual audience online? Compelling videos can give your business attention and bring in new customers in a unique and powerful way. YouTube is an inexpensive way for small businesses to drive customers to their…

Google Search Features Brand Social Media Buttons

If you’re accustomed to looking primarily to the first couple of results on Google’s list, you may not have noticed the change to the “knowledge graph” on the right-hand side. Anytime you search for a company now, you’ll see their social media profiles displayed as buttons below the relevant company information. The snapshot of information is a quick and efficient way to access information about a company’s demographics and online presence. Until…

Facebook’s Latest: L.Facebook.com and LM.Facebook.com

We like to stay on top of our social media channels; considering how important they are to Internet marketing, it’s worth watching changes like a hawk. Facebook in particular is crucial, given that it’s one of the major social media giants. If you’ve had your eagle eyes on recently, you might have noticed some new referral sources from Facebook cropping up in your analytics: L.Facebook.com and LM.Facebook.com. Intrigued yet? If you’re not,…