Our Blog

Today’s News: Fake Stories and the Role of Social Media

If you spend any amount of time on social media, you’ll see false news stories. They range from minor inconsistencies or misconstrued details to giant hoaxes and pages full of deliberate lies. It can be very frustrating to sort fact from fiction. Sometimes, it’s nearly impossible to tell what’s true. Despite this, users share these fake stories, never questioning their sources.

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Facebook Live: The Future of Engagement

In case you haven’t tried it yet, Facebook Live is here, and it’s changing the way brands do business. Let’s break down what Facebook Live is and why it’s relevant to your business. What Is Facebook Live? Facebook Live is a newly integrated video platform designed for users to broadcast to their followers through Facebook. Your followers can receive alerts from Facebook each time you decide to hit record. Why Are Live

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Algorithm Changes on Facebook to Affect Brands

From last week, news came in that Facebook would be prioritizing the postings of friends and families over that of news media and brands. As expected, this announcement drew both negative and positive feedback from users. We at SteerPoint figured we’d dig a little deeper in identifying what these changes mean and whether they’re a good thing or not.

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Tweeting Emojis? Marketers Will Find You

Did you know July 17th was World Emoji Day? Well, if the high holiday of cartoon crying cats, pizza, and emoting faces on them passed you by, you also likely missed the news that Twitter is now allowing companies to target ads to users tweeting specific emojis.

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Instagram Changes their Algorithm — Will It Affect Their Coolness?

Photo-sharing app Instagram has made major changes to how it’s users will view content moving forward. According to Instagram, the problem is that users aren’t seeing 70% of their followers posts. To fix this, they’ve decided to base the order of their users’ feed on a complicated algorithm determined by who they follow, how many likes certain pictures receive, and more.

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