Social media marketing is a powerful tool for any business to connect with potential customers. As with any other marketing strategy, new trends and best practices are constantly cropping up, and you may need to update your social media game to stay ahead of the curve. To help you do just that, we’ve compiled some of the top social media trends for businesses in 2018.
On January 11, Facebook’s Mark Zuckerberg announced its algorithm was changing, and that change will have a big impact on brands. Zuckerberg said news feeds would soon contain more content from users’ family and friends and fewer ads. Here’s what you need to know.
Business marketing on Instagram is becoming a necessity. The social network has more than 500 million daily users from every corner of the world. It’s owned by Facebook, so it will continue to evolve and innovate. Experts predict online buying through mobile will make up 45 percent of the total e-commerce market by the end of the decade.
The holidays are upon us again, and with them comes another opportunity to connect with your social media followers in a meaningful way. The holidays are all about connecting with each other and forming lasting memories. Which makes now the time to reach out in a way that is memorable and builds your brand. Here are 3 strategies for your holiday social media campaign that will ensure you make the right impression.
Last week, Facebook announced that users in Chile, Greece, and Vietnam are now able to access the social media giant’s newest feature: Facebook Stories. With a format borrowed from Snapchat, Facebook Stories have been on the company’s radar for quite some time. Experts expect Facebook to roll out the feature to the rest of the world soon, as surely there will be some bugs in the initial phases.
Earlier this month, Snapchat rolled out Snap Ads, which are videos from businesses that will appear between the Stories and Discover functions on the app. These new features will make it easier for advertisers to get in front of users and make conversions (sales, downloads, sign-ups) within the app.
Being in the digital marketing business for over 13 years, the only thing we know for certain is that everything will eventually change. This inevitability has become especially true for social media platforms. As humans trend towards relying on platforms like Facebook and Twitter as much as we do Oxygen, Food, and Water, social media outlets will continue to work as hard as possible to win the game eyeballs and impressions.
If you spend any amount of time on social media, you’ll see false news stories. They range from minor inconsistencies or misconstrued details to giant hoaxes and pages full of deliberate lies. It can be very frustrating to sort fact from fiction. Sometimes, it’s nearly impossible to tell what’s true. Despite this, users share these fake stories, never questioning their sources.
Facebook is the most popular social platform. It has more than a billion users worldwide and almost limitless content. People connect with one another and share their stories, thoughts, images, and videos. Something you may not know, however, is that LinkedIn is taking steps in this direction too.