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Social Media: Instagram Reels Vs. TikTok

Launched in early August 2020, Instagram Reels is Facebook’s attempt to answer consumer demand and compete with TikTok. Like its competitor, Reels is the newest way to create and discover user-generated music and performances. The final videos are limited to 15 seconds. App users have access to audio effects and creative and editing tools. Once know as “musical.ly”, the TikTok app started as a way for young people to express themselves through…

Top 5 Social Media Trends Your Business Should Be Embracing

Social media marketing is a powerful tool for any business to connect with potential customers. As with any other marketing strategy, new trends and best practices are constantly cropping up, and you may need to update your social media game to stay ahead of the curve. To help you do just that, we’ve compiled some of the top social media trends for businesses in 2018.

What You Need to Know About Facebook’s Latest Algorithm Change

On January 11, Facebook’s Mark Zuckerberg announced its algorithm was changing, and that change will have a big impact on brands. Zuckerberg said news feeds would soon contain more content from users’ family and friends and fewer ads. Here’s what you need to know.

4 Reasons to Create an Instagram Business Profile

Business marketing on Instagram is becoming a necessity. The social network has more than 500 million daily users from every corner of the world. It’s owned by Facebook, so it will continue to evolve and innovate. Experts predict online buying through mobile will make up 45 percent of the total e-commerce market by the end of the decade.

3 Strategies for a Knockout Holiday Social Media Campaign

The holidays are upon us again, and with them comes another opportunity to connect with your social media followers in a meaningful way. The holidays are all about connecting with each other and forming lasting memories. Which makes now the time to reach out in a way that is memorable and builds your brand. Here are 3 strategies for your holiday social media campaign that will ensure you make the right impression.

Facebook Stories Being Tested by Users Overseas

Last week, Facebook announced that users in Chile, Greece, and Vietnam are now able to access the social media giant’s newest feature: Facebook Stories. With a format borrowed from Snapchat, Facebook Stories have been on the company’s radar for quite some time. Experts expect Facebook to roll out the feature to the rest of the world soon, as surely there will be some bugs in the initial phases.

Snapchat’s Ad Platform: Should Your Business Buy In?

Earlier this month, Snapchat rolled out Snap Ads, which are videos from businesses that will appear between the Stories and Discover functions on the app. These new features will make it easier for advertisers to get in front of users and make conversions (sales, downloads, sign-ups) within the app.

What Will Be Different in 2017 for Social Media

Being in the digital marketing business for over 13 years, the only thing we know for certain is that everything will eventually change. This inevitability has become especially true for social media platforms. As humans trend towards relying on platforms like Facebook and Twitter as much as we do Oxygen, Food, and Water, social media outlets will continue to work as hard as possible to win the game eyeballs and impressions.