Our Blog

Top 4 Benefits of Guest Blogging

Right now, you are probably focusing on creating excellent blog posts and other content for your brand’s website. However, another great way to gain exposure for yourself and your company is through guest blogging. Guest blogging allows you to expand your reach and show off your expertise on an entirely different platform. Through guest blogging, you can increase your overall internet presence, draw in new followers on social media, and lend credibility

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5 Social Media Marketing Tips That Work

Social media marketing is the best way to engage with your customers and build your brand. However, many brands struggle with finding social media marketing strategies that work for them. When it comes to social media marketing, the key to success is finding the best way to engage with your target audience. Rather than outright selling your products and services, social media marketing is about connection and showing off your brand’s personality.

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How to Use Hashtags

For many users of Twitter and other social media networks, hashtags are an integral component of their online experience. However, for many brands making their first foray into social media marketing, hashtags may cause confusion, or worse, a social media misstep. There are many simple ways that you can use hashtags to improve your social media marketing tactics. By learning how to use hashtags the right way, your brand can better engage

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How Social Media Supports Small Businesses

As a small business, you often do not have the same level of time and money to commit to your social media marketing campaign, compared to the big businesses. Because of this, it is important to take advantage of the ways that social media sites work for you. Two of the most popular social media networks, Facebook and Twitter, have recently been making their support for small businesses much more visible. Through

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How do we target the Millennials?

SteerPoint is graciously hosting a paid intern over the summer from Ball State University, and after conversing with this soon to be senior college student, (whom will be also entering the workforce in less than one year) some key findings have been discussed relating to the “millennials” and how to relate to this age group by way of internet marketing in particular. This Millennial Generation is also known as Generation Y –

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Why You Shouldn’t Call Yourself a Social Media Expert

Social media has become an integral part of the marketing strategies for many businesses, and as a component of these strategies, has certainly produced results. Of course, this means that social media has become a new trend in marketing that is often overdone and poorly executed. Making the Same Mistakes Again According to Business Insider blogger Peter Shankman, the mistakes being made by current so-called social media experts are akin to the

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Open Facebook Posts

Sometimes social media can be looked at as an experiment – what is posted, when, what links are posted, photos, phrases, funny sayings, etc.  What seems to garner the most comments or the most “likes?”  Using trial and error, clients can see what things are posted on Facebook for example, that gain the most “talk.” We’ve told our clients at SteerPoint that as long as you are engaging your target audience, on

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Social Media For Your Business is Key

We deliver unique social media marketing strategies that help clients enhance their relationships with their customers, employees, partners and even their competition to maximize their results and ROI. SteerPoint Social Media Managers will create a custom social media package based on your specific type of business and what would work best for you and your customers, therefore, actively participating in conversations on the web. Social Media is having a profound impact on

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Facebook’s Graph Search an Angie’s List Killer

With the announcement of Facebook’s new graph search, (and continuing my most recent SteerPoint blog post) I would like to pose one very obvious question: What is the future viability of pay-for-referral business models – likeAngie’s List? In review,Facebook announced last week their new “graph search” aka “social-search” feature (Zuckerberg stressed that it’s not a web search) will allow users to explore connections between people, their profile information and their interests on

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