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Facebook Targets Snapchat Crazed Masses with Their New Slingshot

Mobile phone technology has taken the world by storm, with more people downloading and purchasing apps every single day. The most popular apps across all mobile phone technology are the ones that have been around for a long time, such as Facebook, Google, and YouTube. But new apps are also incredibly popular. Candy Crush, for example, was the most downloaded app of 2013, though it did not crack the top ten most

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Facebook Ads Become More Targeted

As Facebook has evolved into the social media giant we all know, it has developed new methods for companies to reach out to potential customers. At SteerPoint, we saw an announcement last week that takes the advertising on Facebook a step further. Facebook has long supplied advertisers with information based on user activity within the site – pages you liked, games you played, etc. Now, that has expanded to include users’ web-browsing

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Can Canva Make You a Design Guru Overnight?

Anyone who is not technically or graphically inclined knows that trying to design visually appealing marketing collateral isn’t easy. Design tools like Photoshop and InDesign impose a major learning curve for even the simplest projects. Farming out design work can be costly and sometimes misses the mark when implementing your concept. Thanks to Canva, a new web-based design tool creating serious buzz in the industry, the days of complicated and time-consuming processes

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How New Balance Ran Away With the Boston Marathon

While this year’s winner of the Boston Marathon was actually American Meb Keflezighi, the first American to win the marathon in more than 30 years, some may argue that the real winner was the company New Balance. The company, a maker of athletic shoes and other athletic apparel for men, women, and children, was not the official race apparel and shoe sponsor of the marathon. That role was reserved for Adidas, with

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5 Tips for Optimizing Social Media Updates

Social media is the marketing medium to watch. No other marketing tool is as important to the success of a business or organization, from the small start-up to the established corporation, as social media. With social media in constant flux, businesses still struggle with managing their social media presence. Many leaders understand how much potential is there, but the method to tap into it is a mystery. Not having the skill set,

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Facebook Celebrates Birthday with New App

While the one with the birthday is usually showered with gifts and presents, Facebook decided to celebrate its tenth birthday by giving a gift of its own. The gift comes in the form of a new iPhone app called Paper and looks to revolutionize the way people receive their news online. Happy Birthday Facebook Launched on February 4th, 2004 from a Harvard University dorm room, Facebook has evolved from an innovative idea

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Be Seen: How Facebook Ads Are Critical for Promoting Your Business

If your business is looking for the next big advertising push to bring in more customers, look no further than Facebook. Facebook ads are simple to create and highly visible, with the fourth quarter in 2013 boasting serious increases in click-through rates – about 50% more click-through engagements than in the third quarter. This increased rate of user engagement coupled with recent changes to Facebook’s news feed format are a signal to

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4 Social Media Marketing Tips for the Holiday Season

As the holiday season begins to unfold, it is time for your brand to start thinking about your seasonal social media marketing campaign. With shoppers everywhere searching for the perfect gift, and more and more of that traffic coming online rather than in brick-and-mortar stores, it is important to really revamp your social media marketing campaign during this time of year. This means not only running holiday-themed ads, but also getting your

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Is Your Small Business Ready For the Holiday Shopping Season?

With the holiday shopping season right around the corner, it is time for your small business to start preparing for the trio of special shopping dates coming up: Black Friday, Cyber Monday, and Small Business Saturday. While Black Friday has been crucial to the holiday shopping season for years, Cyber Monday and Small Business Saturday are newer additions that bring your business even more serious selling opportunities. To prepare for this year’s

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