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Moms Are Using Instagram. Is Your Business?

If one of your demographics is mothers, you’re really hurting your brand by avoiding Instagram. According to a study released by the online mobile photo-sharing titan, 25% of female Instagram users over the age of 18 are moms. Furthermore, 9 out of 10 of those users check Instagram once per week, with 68% using the app daily. With an ever-increasing reliance on mobile devices, the call to action for businesses to represent

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How Much Should I Budget for Social Media Ads?

December and January are two crucial months in developing a successful first quarter and, more importantly, a full fiscal year in 2016. Why, you ask? Well, beyond closing out your year strong and sticking to your 2015 plan, the winter months are perfect for budgeting. Resources, labor, and supplies – all your expenses should be properly tracked and forecasted to get your year started right. Any business looking for growth or to

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Why Should a Business Use Social Media?

By now you probably know it’s essential for your business to engage in the ever-growing sector of Social Media. Facebook, Twitter, Linkedin, Instagram, Pinterest, Snapchat, Houzz, etc. — the list grows each year. If you ever start to feel like you are succumbing to something you don’t need, use this post as reinforcement as to why social media is essential to your business now and in the future. Posting to social media and updating

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Different Social Media for Different Purposes

“Social media” connotes socialization – for example, posting information, pictures, or memes to engage with friends and business clients. However, social media is not strictly social. It can have several different purposes, so it’s vital to know what types of social media are available and which ones can benefit you most. The majority of social media serves one of two purposes: engagement with clients and SEO improvement. Engagement With Clients If you

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Getting The Attention Your Business Needs Through Social Media

Successful social media marketing requires a high level of engagement with an audience. Not just any audience will work, however. Today, marketers are more focused than ever on finding social media influencers – individuals with followers who regularly and actively engage with content. A brand that can harness the right influencers has a much higher chance of being seen by its target market. Influencers today are sophisticated. Here are a few tips

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2014 Year End Social Marketing Trends

Online social marketing is a marketing branch that’s constantly in flux, so it’s not wise to base a social media strategy on trends from the beginning of 2014. With the year coming to a close and holiday season in full gear, it’s a great time to take a look over the most prominent social marketing points that are currently trending with the masses. Here are some pointers for making your holiday social

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Facebook vs. Google: Who Will Win the Fight for Search Engine Supremacy?

Mark Zuckerberg isn’t slowing down any time soon. Recently, a handful of mobile users have had the opportunity to search through old statuses, posts from friends, and other items in their Facebook past. While the giant social media platform hasn’t officially entered the competitive world of search engines, Zuckerberg is hinting at an upcoming process moving the company towards this future. Early Testing is Happening Now The mobile testing gave users an

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3 Things the Marketing World Can Learn from the Ice Bucket Challenge

There’s a good chance you’ve noticed a specific hashtag popping up all over the web the last few weeks: #ALSIceBucketChallenge. The social media campaign has snowballed into a powerful online movement, and now celebrities like Justin Timberlake, LeBron James, and Bill Gates are stepping up to the challenge of dumping ice water on their heads. The marketing brilliance of this social media initiative is undeniable. Reasons for this success are quite simple.

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