Business marketing on Instagram is becoming a necessity. The social network has more than 500 million daily users from every corner of the world. It’s owned by Facebook, so it will continue to evolve and innovate. Experts predict online buying through mobile will make up 45 percent of the total e-commerce market by the end of the decade.
Livestreaming has experienced a surge in popularity over the past year. Businesses want to capitalize on the trend, but aren’t sure how to use video to turn social media campaigns into actual dollars. How can businesses create video that users want to watch? How can they attract audiences, and what’s the best way to monetize livestreams? Grab a camera and find a well-lit area to start engaging audiences with these tips.
Snapchat has become one of the most popular social media platforms, with around 300 million active monthly users. This video-based app sees more than 1 million new snaps (photos and videos) created every day. With such an enormous following, it’s no surprise that businesses have joined Snapchat to market to millennials. Marketing via Snapchat can see great returns – if you know what you’re doing. Here are four tips for mastering Snapchat marketing.
Many businesses keep hearing how important social media marketing is in today’s world, but fail to see how it impacts the bottom line. In reality, few businesses use key social networks to their full potential. Instead, they maintain a modest presence that rarely inspires audience engagement. To earn a return through social media, brands must focus on the quality and quantity of content they produce.
Having a superior product or service is simply not enough in today’s business climate – an effective marketing campaign is critical to generate clicks, impressions, engagement, and (ultimately) revenue. Out of all the marketing channels (Email, TV, Radio, PPC, etc.) you can invest in, we’d argue that social media marketing is the most important.
Earlier this month, Snapchat rolled out Snap Ads, which are videos from businesses that will appear between the Stories and Discover functions on the app. These new features will make it easier for advertisers to get in front of users and make conversions (sales, downloads, sign-ups) within the app.
Search engine optimization (SEO). You’ve undoubtedly seen those three letters more than you can count – and with good reason, too. Search engine optimization is absolutely crucial to making sales in this digital world. If people can’t find your site through a simple Google search, they might miss out on your products and services.
Facebook and Twitter capture a lot of attention for social media campaigns, but there’s another platform worthy of our attention. Snapchat has quietly gained steam over the past few years. It boasts more than 100 million daily users and is valued at a whopping $20 billion. That’s a lot of untapped potential. Learn how to target your Snapchat followers and turn them into business leads or even loyal customers.
Social media is absolutely vital to modern business. Creating an account is free and gives you access to a limitless world of advertising and customer service. Most businesses already have a Facebook page, and a good portion of them have Twitter accounts as well. But what about the image-based service known as Instagram? Setting up and maintaining a profile through this platform is easier and more effective than you might think. This service is a great way to target a younger generation of users who don’t want to be with their mom on Facebook anymore.
As aficionados of all things social media, we’re actively checking social media platforms for what’s new, what’s good and what’s bad. And because we see many brands practicing faux pas, we wanted to expound some advice for businesses on what not do.