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PPC out of Control

If you are not comparing your PPC development to your organic results than you are wasting money! After a week of new client interviews this week, I was once again reminded of how many companies call “PPC” – “SEO”. I was also shocked at how many companies are running a strong PPC campaign but the organic results have not developed over the life of the campaign. When you engage an Internet marketing

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Google Local New Presentation in Organic

Is Google making another change? Last week while logged into my Google account, I witnessed a new presentation to Google’s organic search result. It looks like they are testing to see if people prefer the Google Local combined with organic results. My first thought is “I hate it” – not because it’s change (I welcome change) but knowing that Google still has issues with the algorithm for Local. Combining the two just

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Why do Companies lie on Google Local?

Today I was at a client’s office putting together a new Google local campaign for their product and services.  About five minutes into the conversation one of the partners “Googled” Indianapolis SEO and only one site came on the Google map (authoritative One-Box).  The question was proposed, “Why are you not on this list and why is there only one company listed?”  I explained that many factors go into the 10-pack, 3-pack,

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SEO – “The Derby Theory”!

Most clients don’t understand the true value of SEO, so I recently developed the “Derby Theory“. This is when you have the best horse in the field and in the right starting gate, but when the gate opens and there is no jockey to guide the horse to the finish line. Most clients will have a solid look, feel and functional site but are still missing what is need to be found

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