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SEO Is About Profit Maximization, Not Cost Cutting

Last week, strategist Trond Lyngb wrote about SEO’s return on investment. He made a number of great points, but none may be more important than this: “Your aim as a business owner should be profit maximization, not cost cutting at the expense of lost sales and revenue.” While this idea can be applied to any area of business, it is particularly true in the case of SEO. A business cannot possibly pursue

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How to Optimize Images for SEO

If the numbers are any indication, we are an increasingly visual culture these days. Engagement and click-through rates are consistently much higher for images (including infographics and other informational images, not just pictures of Miley Cyrus), and anecdotally it feels like an overarching trend: we want to see it in pictures. Text is hard to read on a small mobile screen. Show us a nice, organized graphic that we can scroll through,

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Top 4 Ways to Improve Local SEO

If you’re a small business working on your marketing campaign, you may have heard the term “local SEO.” Local SEO differs from national SEO because it specifically targets a local audience. For example, if you’re selling shoes in Indianapolis, you want to ensure that your local Indianapolis audience comes across your business when searching for a shoe store. Through local SEO, small businesses can increase their customer base and better reach their

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Should you ask for a return on SEO fees?

It was recently posted in a column on http://searchengineland.com/suing-your-seo-agency-168370 that the first lawsuit was filed against an SEO firm. Why? Here’s a quoted summary: “….Law firm Seikaly & Stewart had filed a lawsuit against The Rainmaker Institute seeking a return of their $49,000 in SEO fees and punitive damages under civil RICO. To the best of my knowledge, this is the largest and most public legal imbroglio involving aggressive performance claims, angry

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Is Local SEO the Best Option For You?

We know what you’re thinking right about now; “How is Local SEO any different than regular SEO?” Well, that is a good question and YES, there is a difference. What is relevant to the locals in Worcester, MA is not always going to be what a cowboy down in Texas is looking for. You need to make sure that if you have a business and plan to succeed on the patronage of

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What Does SEO Do For You?

A strong SEO marketing plan means that you are earning your business as opposed to buying it. What you need in the digital information age when your potential customers are all on the web searching for your services is a search engine that has scanned your website and endorsed you by means of a higher search ranking. A good SEO company will make sure that all the content on your website is

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A Strong Keyword Is the KEY to Strong SEO

If you are looking to get your business found on the web, then you need to find strong keywords that match your products and services. But that is not the only thing that a major search engine looks for when they send web crawlers to your website for indexing. Maintaining a blog with keywords is a great way to get noticed, but your blogs need to be relevant and original. Google has

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Responsible SEO Leads to Major Search Engine Rewards

Getting found on the internet; that is what businesses strive for most in the Information Age. What makes your business grow is having strong referrals that can bring in the customers. A referral used to only come from the phone book or word of mouth. Of course there was advertising, but now days, people trust advertising just as much as they did in the 80’s and before (very little). It’s the strong

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2013 SEO Audit. Special Offer!

At SteerPoint, many of our engagements begin with an SEO Audit. It is a comprehensive review of your current SEO program.  In order to improve your rankings in organic searches, you need to know what’s working in your site, what needs to be improved, and what may be hurting your rankings. SteerPoint’s SEO Audit includes the following: Analyzing keywords, traffic and competitors Checking for page errors and poorly formatted code Making sure

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