Our Blog

Predictions for SEO Strategies in 2015

Businesses constantly have to adapt their SEO strategies to the changing world of internet marketing. With Google updating its algorithms every year, SEO specialists must stay on top of all the changes if they want to keep their sites’ rankings. Here are some interesting predictions for the upcoming changes in 2015 for internet marketing. Automated Results = Quality Over Quantity The way consumers use their personal technology is changing with artificial intelligence

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It Takes Time to See SEO Results

In today’s world, information is available with the click of a button. With news cycles flowing 24-hours a day, we can access books, movies, and television shows instantaneously. However, not everything on the internet happens this quickly. When meeting with potential clients, at SteerPoint, we are often asked, “Will I see changes within the next few days?” If you are starting a social media marketing campaign, SEO campaign, or reputation management project, it

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Ditch the Duplicates and Improve SEO Content

It may be January, but many people are already thinking about spring cleaning. You should be, too – for your computer, that is. Business owners often have trouble in the new year because their sites have SEO problems such as duplicate content. A few simple solutions can clean up your computer and make it easier for search engines to recognize you, whether you own a small business, are a corporate CEO, or

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Why You Need an SEO Audit Now

An SEO audit is a complete review of a business’s current SEO campaign, from keyword use to inbound links, code structure, domain valuation, and on page content. SEO audits help businesses improve their search engine rankings because they show both what is working for a website and what needs to change. With an SEO audit, you can also determine if there are any factors hurting your rankings. A full SEO audit involves

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SEO and Online Marketing Trends: 2014 Edition

Every year, the internet changes the way we look up information, find services and products, and connect with businesses in our area. Companies with strong SEO and good marketing policies can push themselves to the front of the pack. Here are some of this year’s top marketing headlines and popular efforts: Google. The great search algorithm mystery continues as Google applies approximately two tweaks to their algorithm every day. That’s over 700

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Why You Need SEO

For some business owners, SEO is a myth with little to base on real results. However, making a website SEO compatible (along with all related social media outlets) creates huge strides in web ranking and audience conversion. Statistically, SEO techniques are necessary for companies to keep up with the advanced algorithms being used by most big name search engines. Let’s take a look at the numbers and analyze the impact SEO has

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Magento Go Users: 3 Ways They Can Protect Their Future

Since Magento Go was purchased by eBay, small businesses across the country are feeling a pang of doubt about what will happen to their online store come February 1, 2015. Magento Go provided an accessible platform for small businesses to distinguish themselves in the vast world of e-commerce. Before Magento Go disappears in a few months, small business owners should take precautionary steps to ensure their rankings don’t disappear after the company

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Optimize Amazon: How to Get Your Products to Number One

While we all know and love Google, one important search engine that shouldn’t be overlooked by the e-commerce community any longer is Amazon. Amazon is the number one product search engine in the U.S., and just like Google, navigating their complex algorithms takes patience. Merchants will have happier consumers and better rankings if they utilize a few key SEO tricks that produce good Amazon rankings. Product Searches When people visit Amazon, they

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New Feature – Keyword Density Checker

SteerPoint has released a new tool for web content writers and web page designers. The new keyword density checker tool allows clients to check the keyword density of their pages and determine whether it is too high, too low, or at an effective level. For companies or businesses trying to improve their online traffic through SEO practices, the keyword density checker is an incredibly helpful tool. Writing web page content with high

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