Our Blog

Writing for SEO vs. Humans

From a content generation perspective, the concept of writing for humans versus search engines merits a conversation. We here at SteerPoint added an in-house content generation department to our long list of services, and now offer personalized blogging and writing services for our clients.

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Is My Small Business Website Design SEO Friendly?

Putting together a list of things to do when building your website from scratch or rehabbing your old one can be extensive. Figuring out what to put on your banners, writing content for pages, implementing a functional online store — all of these are integral in constructing a functional web portal. But beyond the physical design of your website, it’s essential to focus on doing your best to get noticed on search

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Will a Different Domain Name Enhance my SEO Strategy?

Some companies lately have been using their brand names as a top level domain (TLD) to enhance their search engine rankings as part of their SEO strategy. The idea behind the switch being that Google algorithms might treat the unique names differently. Typically, top level domain names use conventions based on the content type. Most content is filed under a “.com” domain name, but some educational sites use “.org” and government sites

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Why Your Website Needs a Blog

If you’ve never created a website before but are doing so now, you probably know it can be somewhat overwhelming. Learning code, choosing graphics and finding content that keeps readers engaged is enough to make anyone’s head spin. Considering all that, does every website need a blog? Current trends would indicate they do, and here’s how a blog can help you. Blogs Make Your Content More Authoritative “Blog” is short for “weblog,”

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Different Social Media for Different Purposes

“Social media” connotes socialization – for example, posting information, pictures, or memes to engage with friends and business clients. However, social media is not strictly social. It can have several different purposes, so it’s vital to know what types of social media are available and which ones can benefit you most. The majority of social media serves one of two purposes: engagement with clients and SEO improvement. Engagement With Clients If you

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Why Multiple Keyword Strategies Matter

Keyword targeting has long been married with the concept of delivering content. If your business specializes in making rabbit hats, then your SEO list might look something like this: Rabbit hat Hat for rabbits Rabbit clothing And so on A popular method of attack has traditionally been to assign a blog or article to every keyword and systematically address each one. This has been an approach to achieve maximum benefits from each

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New SEO Tips from Google You Can Use

These days, most business people know SEO stands for Search Engine Optimization, and they know the basics of how to use it. For example, long-tailed keywords are generally better than short phrases and “keyword stuffing” is no longer kosher. However, as soon as one tip is integrated, a new one appears. Google and other search engines are offering new SEO tips to help marketers in all fields make their websites more successful.

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Something’s Rotten on Your Site: Getting Rid of ROT Content

At SteerPoint, we’re dedicated to bringing you the latest news on trends in Indianapolis SEO and SEO around the world. The most savvy web users can get tripped up when dealing with Google, Bing, or other search engines’ preferences. Small mistakes can leave your website buried among millions of pages – something the Indianapolis SEO experts at SteerPoint want to prevent. One reason websites get buried stems from redundant, outdated, and trivial

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