Our Blog

How Will Machine Learning Affect SEO?

By now, most savvy business owners have a grasp of the SEO basics. Even if you consider yourself one of the well-informed, SEO best practices change all the time. There are even innovations that can disrupt the entire cycle. Machine learning is quickly becoming a disruptor in the world of SEO. Just when you thought you had a firm grasp on the practice, automation has the potential to turn it on its head.

7 Ways to Improve Local SEO

Every business with a brick-and-mortar location or location-specific customer base needs local online visibility to stand out from the competition. Local search engine optimization activities ensure users can find your brand when they search for nearby products and services. Your business can start taking steps today to enhance local search visibility and find qualified leads.

Why Mobile-First SEO Should be a Top Priority

For the past few years, “mobile first” has been the mantra for web developers, designers, and content producers to capture the vast and continuously growing mobile market. At this point, mobile web traffic eclipses desktop PC traffic by a sizeable margin, and failing to capitalize on this trend means missing out on the lion’s share of the traffic that could be going to your brand.

Why Focus on Mobile Local SEO in 2017

If you’re a regular Steerpoint blog reader, you’ll recall that we have preached over and over and over and over about the seemingly perpetual increase in the reliance on mobile devices among users. 2017 will most certainly continue to push the limits of how people use their mobile device. So how do you ensure your business is capturing as many local search customers as possible through mobile marketing?

SEO: An Investment, Not Instant Change

Marketing companies might say “SEO” more than any other term. Everyone wants to scramble to the top of the Google search bar, so it’s only natural there’s so much focus on search engine optimization. However, some business owners are leery of SEO for one simple reason: It takes time.

How to Get the Most Out of Social Media and SEO

Search engine optimization (SEO). You’ve undoubtedly seen those three letters more than you can count – and with good reason, too. Search engine optimization is absolutely crucial to making sales in this digital world. If people can’t find your site through a simple Google search, they might miss out on your products and services.

AMP Pages: Why These Are So Critical to SEO Success

Search engine optimization (SEO), like any other discipline, constantly evolves, though it arguably changes faster than most. We must adapt our strategy at the speed of technological advancements, which requires vigilance and constant research. Mobile optimization has been the watchword in recent years, which led to the concept of Accelerated Mobile Pages (AMPs). Learn what they are and the role they play in your SEO.

Why is High-Quality Hosting Essential to SEO?

When beginning to build a website from scratch, one of the most important initial steps you must take is finding a reliable host. Sure, you’ve got a sleek design, dynamic content, and an easy to navigate sitemap that indexes well on search engines. But all things being equal on the SEO front between, being backed up by a hosting site with superior speed and accessibility can often give you the leg up…

SteerPoint Named a Constant Contact Certified Solution Provider

As a Certified Solution Provider, the staff at SteerPoint has completed the Constant Contact Certification Program which provides training on Constant Contact tools, marketing best practices, and business development. This training imparts industry-leading knowhow on marketing and services to create meaningful results for program participants and the clients that they serve.

Part III: What Does Organic Marketing Mean and Why Should I Pay for It?

What separates us from other SEO firms is our process in helping your site increase rankings. We incorporate long-term strategies that combine effective SEO tactics with dynamic content and engaging social media posts. We’ve touched on this before, but our core values revolve around creating you a site with a great foundation designed to grow over time.